Baby Food - Tunisia | Statista Market Forecast

Revenue in the Baby Food market amounts to US$42.60m in 2024. The market is expected to grow annually by 4.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$3.39 are generated in 2024.
In the Baby Food market, volume is expected to amount to 3.98m kg by 2029. The Baby Food market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Tunisia has been experiencing negligible growth due to factors such as declining birth rates, economic instability, and increasing competition from homemade baby food. However, the sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others have seen steady growth due to rising health awareness and convenience offered by these products. Government regulations and consumer preferences towards organic and natural baby food also play a role in the market's growth rate.

Customer preferences: The Baby Food Market within The Food market in Tunisia has seen a notable increase in demand for organic and locally sourced products, as consumers become more health-conscious and environmentally aware. This trend is driven by a growing preference for natural and sustainable options, as well as a desire to support local producers. Additionally, there has been a rise in demand for convenience and on-the-go options, reflecting the busy lifestyles of modern Tunisian families. This has led to an increase in sales of ready-to-eat pouches and single-serving portions of baby food.

Trends in the market: In Tunisia, the Baby Food Market within The Food market is seeing a shift towards healthier, organic options. This trend is driven by increasing awareness about the importance of nutrition for infants and the growing demand for natural and sustainable products. As a result, major players in the market are investing in research and development to introduce new, innovative products. This trend is expected to continue, with a focus on transparency and clean label ingredients. This presents opportunities for industry stakeholders to cater to the evolving needs and preferences of consumers, while also addressing concerns around food safety and quality.

Local special circumstances: In Tunisia, the Baby Food Market is heavily influenced by the country's cultural preference for locally produced, organic food. This has resulted in a significant demand for baby food made from natural, locally sourced ingredients. Additionally, strict government regulations on food safety and labeling have shaped the market, with consumers placing a high value on transparency and quality. This unique combination of cultural and regulatory factors sets the Baby Food Market in Tunisia apart from other markets, driving growth and innovation in the industry.

Underlying macroeconomic factors: The Baby Food Market in Tunisia is also impacted by macroeconomic factors such as national economic health, government policies, and global economic trends. The country's GDP growth rate, inflation rate, and unemployment rate play a significant role in consumer spending and overall market performance. Fiscal policies, such as taxation and subsidies, also affect the production and pricing of baby food products. Moreover, global economic trends, such as international trade policies and currency exchange rates, can impact the import and export of baby food products, ultimately affecting market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.