Non-Alcoholic Drinks - Tunisia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$866.90m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$260.00m in 2024.
Revenue, combined amounts to US$1.13bn in 2024.
The revenue, at home is expected to grow annually by 8.37% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$68.99 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 1.16bn L by 2024.
Volume, out-of-home is expected to amount to 85.72m L in 2024.
Volume, combined is expected to amount to 1.24bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 92.08L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Tunisia has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Tunisia, customers are increasingly seeking healthier beverage options, leading to a growing demand for non-alcoholic drinks. This shift in preferences can be attributed to a rising awareness of the health benefits associated with consuming non-alcoholic beverages, such as fruit juices, herbal teas, and infused waters. Additionally, customers are becoming more conscious of the ingredients used in their beverages and are opting for natural and organic options.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Tunisia is the growing popularity of functional beverages. Functional beverages are drinks that provide additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other bioactive ingredients that promote health and wellness. The demand for functional beverages is driven by a desire for products that offer a combination of taste, convenience, and health benefits. Another trend in the market is the increasing popularity of local and traditional beverages. Tunisia has a rich culinary tradition, and consumers are showing a growing interest in beverages that are rooted in local culture. Traditional Tunisian drinks, such as mint tea and rosewater-infused drinks, are gaining popularity among both locals and tourists, contributing to the growth of the non-alcoholic drinks market.

Local special circumstances: Tunisia's warm climate and proximity to the Mediterranean Sea make it an ideal market for non-alcoholic beverages. The hot weather encourages the consumption of refreshing drinks, such as fruit juices and iced teas. Additionally, Tunisia's tourism industry plays a significant role in driving the demand for non-alcoholic drinks. Tourists visiting Tunisia often seek out local beverages to experience the country's unique flavors and cultural traditions.

Underlying macroeconomic factors: Tunisia's improving economic conditions have also contributed to the growth of the non-alcoholic drinks market. The country has witnessed a rise in disposable incomes, leading to increased consumer spending on food and beverages. As a result, consumers are more willing to pay a premium for high-quality non-alcoholic drinks that offer health benefits and unique flavors. Furthermore, the government of Tunisia has implemented policies to promote the growth of the food and beverage industry, including the non-alcoholic drinks sector. These policies aim to attract foreign investment, stimulate domestic production, and enhance export capabilities. Such initiatives have created a favorable business environment for non-alcoholic drinks manufacturers and have encouraged innovation and product diversification. In conclusion, the Non-Alcoholic Drinks market in Tunisia is experiencing growth due to changing customer preferences towards healthier options, emerging trends in the market, local special circumstances such as the country's warm climate and tourism industry, and underlying macroeconomic factors such as rising disposable incomes and government support. These factors have created opportunities for both local and international players in the market to meet the evolving demands of Tunisian consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.