Convenience Food - Tunisia

Tunisia

Highlights

Revenue in the Convenience Food market amounts to US$404.30m in 2024. The market is expected to grow annually by 5.78% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$32.18 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 69.96m kg by 2029. The Convenience Food market is expected to show a volume growth of 0.0% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 5.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Tunisia has seen steady growth due to factors such as increasing demand for ready-to-eat meals and soups, rising consumer awareness about healthy eating, and the convenience of online ordering. However, the market's growth rate is minimal due to challenges such as high competition and limited availability of certain ingredients.

Customer preferences: As convenience becomes a top priority for consumers in Tunisia, the demand for ready-to-eat meals and pre-packaged snacks has increased. This shift is driven by a growing number of working professionals and busy households, who are seeking quick and easy meal solutions. Furthermore, the rise of online food delivery services and the popularity of street food culture have also contributed to the growth of the convenience food market. These emerging trends reflect a shift towards time-saving and convenient food options, influenced by the fast-paced lifestyle and cultural preferences of Tunisian consumers.

Trends in the market: In Tunisia, the Convenience Food Market within The Food market is experiencing a trend towards healthier options, as consumers become more health-conscious. This is evidenced by the growing demand for organic and natural convenience foods, as well as the introduction of new plant-based and gluten-free options. This trend is expected to continue, with the market projected to see a rise in innovative and diverse products. This shift towards healthier choices is significant for industry stakeholders, as it requires them to adapt their product offerings and marketing strategies. Furthermore, it presents opportunities for collaboration with health and wellness brands, as well as the potential for expansion into international markets where health-consciousness is also on the rise.

Local special circumstances: In Tunisia, the Convenience Food market is heavily influenced by the country's location in North Africa, as well as its cultural and religious traditions. As a predominantly Muslim country, the market for convenience food is limited by strict dietary restrictions, with a focus on halal products. Additionally, the hot and dry climate of Tunisia makes it difficult to grow certain crops, leading to a reliance on imported ingredients and a higher cost of production. These unique factors greatly impact the variety and availability of convenience food options in Tunisia, as well as the pricing and consumer preferences within the market.

Underlying macroeconomic factors: The Convenience Food Market in Tunisia is greatly impacted by various macroeconomic factors. The global economic trends, national economic health, fiscal policies, and other financial indicators all play a significant role in driving the performance of this market. Countries with stable economies and favorable fiscal policies tend to have stronger demand for convenience food products. Additionally, the growing urbanization and busy lifestyles in Tunisia have led to an increase in demand for convenient and ready-to-eat food options. This, coupled with the rising disposable income of the population, has further fueled the growth of the Convenience Food Market in Tunisia. Furthermore, the increasing trend of snacking and the proliferation of convenience stores and quick-service restaurants have also contributed to the growth of this market. Overall, the macroeconomic factors in Tunisia are creating a conducive environment for the Convenience Food Market to thrive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.