Food - Tunisia

Tunisia

Revenue in the Food market amounts to US$7,592.00m in 2024. The market is expected to grow annually by 7.14% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$1,205.00m in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$618.40 are generated in 2024.
In the Food market, 1.3% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 1,926.00m kg by 2029. The Food market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Food market is expected to amount to 148.50kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Food market in Tunisia is experiencing minimal growth due to various factors such as increasing competition, changing consumer preferences, and economic challenges. Despite the sub-markets of Dairy Products & Eggs, Meat, Fish & Seafood, Fruits & Nuts, Vegetables, Bread & Cereal Products, Oils & Fats, Sauces & Spices, Convenience Food, Spreads & Sweeteners, Confectionery & Snacks, Baby Food, Pet Food, Processed Vegetables, Fruit & Potatoes and Pasta & Rice, the overall market is impacted by the limited availability of resources and infrastructure, as well as political instability.

Customer preferences: As Tunisia's population becomes more health-conscious, there has been a noticeable increase in demand for organic and locally sourced food products. This trend is driven by a growing awareness of the benefits of sustainable and ethical consumption, as well as a desire to support local farmers and businesses. Additionally, there has been a rise in the popularity of online grocery shopping and food delivery services, as consumers seek convenient and contactless options in light of the ongoing COVID-19 pandemic. This shift towards digital food purchases and consumption is expected to continue, as consumers prioritize safety and convenience in their daily lives.

Trends in the market: In Tunisia, The Food market industry is seeing a rise in e-commerce platforms, with more consumers turning to online shopping for groceries. This trend is expected to continue, as the COVID-19 pandemic has accelerated the adoption of digital solutions in the country. With the government actively promoting e-commerce and investing in digital infrastructure, the trajectory of this trend is likely to be upward. This has significant implications for industry stakeholders, as they will need to adapt their strategies to cater to the growing demand for online shopping. Additionally, there is potential for new entrants to disrupt the traditional brick-and-mortar food market, leading to increased competition in the industry.

Local special circumstances: In Tunisia, The Food market is heavily influenced by the country's unique geographical location. The Mediterranean climate allows for a diverse range of agricultural products, resulting in a wide variety of local and fresh ingredients in the market. Additionally, Tunisian cuisine is heavily influenced by its cultural and historical ties to Mediterranean, Arab, and Berber traditions. This cultural fusion is reflected in the diverse range of flavors and dishes found in the market. Finally, the Tunisian government has implemented regulations to ensure food safety and quality, resulting in a highly regulated and competitive market.

Underlying macroeconomic factors: The Food market in Tunisia is heavily influenced by macroeconomic factors such as trade policies, foreign investment, and government support. With the country's growing population and rising disposable income, there is a high demand for food products, leading to a competitive market environment. Additionally, Tunisia's strategic location and proximity to major European markets make it an attractive destination for international food companies. However, the market is also impacted by global economic trends, such as fluctuations in commodity prices and currency exchange rates, which can affect the cost of imported goods and ultimately impact consumer spending. Furthermore, the stability of Tunisia's national economy and its fiscal policies play a crucial role in determining the overall health of The Food market. The government's efforts to improve the country's infrastructure, strengthen trade agreements, and promote foreign investment are all factors that contribute to the growth and development of The Food market in Tunisia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.