Rice - Tunisia | Statista Market Forecast

Revenue in the Rice market amounts to US$37.81m in 2024. The market is expected to grow annually by 5.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$3.01 are generated in 2024.
In the Rice market, volume is expected to amount to 26.28m kg by 2029. The Rice market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Rice market is expected to amount to 2.1kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market within the Bread & Cereal Products Market in Tunisia is experiencing minimal growth, influenced by factors such as low consumer awareness, limited access to digital technologies, and traditional food preferences. This has hindered the overall growth rate in The Food market in Tunisia.

Customer preferences: In Tunisia, there has been a noticeable increase in demand for organic and gluten-free rice products, reflecting a growing trend towards healthier and more sustainable food choices. This shift is driven by a combination of factors, including greater awareness of the health benefits of organic and gluten-free diets, as well as a growing preference for locally-sourced and environmentally-friendly options. Additionally, with the rise of health-conscious millennials, there has been a surge in demand for convenient and nutritious rice-based snacks and ready-to-eat meals.

Trends in the market: In Tunisia, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and gluten-free rice options. This trend is being driven by an increasing health-conscious population and the rise of clean eating. As a result, rice producers are incorporating sustainable and eco-friendly farming practices to meet consumer demand. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer preferences. Additionally, with the growing popularity of e-commerce in Tunisia, online rice sales are also on the rise, providing opportunities for market expansion and reaching new customers.

Local special circumstances: In Tunisia, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's climate and geography. The warm and arid climate is ideal for growing high-quality rice, leading to a strong domestic production. Additionally, Tunisia's cultural preference for rice in traditional dishes drives the demand for the product. The government's support for local rice production also plays a significant role in shaping the market. These factors create a unique market dynamic that distinguishes Tunisia's Rice Market from others in the region.

Underlying macroeconomic factors: The performance of the Rice Market of the Bread & Cereal Products Market within The Food market is influenced by various macroeconomic factors in Tunisia. The country's economic health and stability, as well as global economic trends, have a significant impact on the market. Additionally, government fiscal policies, such as trade regulations and subsidies, can also affect the market's growth and profitability. Furthermore, consumer spending power and disposable income play a crucial role in the demand for rice products. Other relevant financial indicators, such as inflation rates and currency exchange rates, also influence market performance in Tunisia. Overall, a stable and favorable macroeconomic environment is crucial for the growth and success of the Rice Market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.