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Meat Substitutes - Tunisia

Tunisia
  • Revenue in the Meat Substitutes market amounts to US$3.37m in 2024. The market is expected to grow annually by 17.75% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.27 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 309.90k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 19.2% in 2025.0.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Definition:

The Meat Substitutes market covers all types of meat-like products that approximate certain aesthetic qualities (primarily texture, flavor, and appearance) or chemical characteristics of a specific meat. The Meat Substitutes market includes plant-based meat and vegetarian meat. Plant-based meat includes meat made from plants, such as soybeans (and other legumes), wheat gluten, lentils, tofu, yuba, tempeh, and a variety of nuts. Vegetarian meat contains non-vegan ingredients, such as egg and dairy. Examples of meat substitutes included in this segment are plant-based and vegetarian meat in the form of nuggets, minced meat, burger patties, sausages, and the like.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based meat, Plant-based Steak
  • Vegetarian meat
  • Plant-based burger patties (e.g Beyond burger patties, Impossible burger patties)
  • Plant-based sausages (e.g. Beyond sausage)
  • Plant-based meatballs, Plant-based bacon
  • Plant-based nuggets and tenders
  • Plant-based deli slices

Out-Of-Scope

  • Animal cell-based meat
  • Insect-based meat
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Meat Substitutes Market in Tunisia is experiencing average growth, influenced by factors such as increasing health consciousness and the convenience of alternative protein options. This growth is expected to continue as the demand for plant-based products rises in the Meat Market within The Food market.

Customer preferences:
As the demand for sustainable and healthy food options continues to rise in Tunisia, there has been a noticeable shift towards plant-based diets and meat substitutes. This trend is driven by a growing awareness of the environmental impact of meat consumption and an increasing number of individuals adopting vegetarian or vegan lifestyles. Additionally, the rise of health-conscious consumers has led to a demand for meat substitutes that offer the same nutritional value as traditional meat products. This has resulted in a growing market for innovative and high-quality plant-based protein alternatives in Tunisia.

Trends in the market:
In Tunisia, the Meat Substitutes market is experiencing a surge in demand due to the growing number of consumers adopting plant-based diets. This trend is expected to continue as consumers become more health-conscious and environmentally aware. Additionally, the government has implemented policies to promote the production and consumption of meat alternatives, further driving the growth of this market. Industry stakeholders should take note of these trends and capitalize on the opportunities presented by this market shift to stay competitive in the evolving food industry landscape.

Local special circumstances:
In Tunisia, the Meat Substitutes Market is seeing a steady growth due to the country's significant Muslim population, which follows a halal diet. This has led to the emergence of halal-certified meat substitute products, catering to the local dietary preferences. Additionally, the Tunisian government has implemented policies to promote the consumption of plant-based proteins, resulting in a surge in demand for meat alternatives. Furthermore, the country's strategic location in the North African region, with access to both European and African markets, has also contributed to the growth of the Meat Substitutes Market in Tunisia.

Underlying macroeconomic factors:
The Meat Substitutes Market of the Meat Market within The Food market in Tunisia is greatly impacted by macroeconomic factors such as consumer preferences, government policies, and investment in the food industry. Tunisia has a growing health-conscious population that is increasingly turning towards plant-based diets, driving the demand for meat alternatives. The government has also implemented favorable policies to promote sustainable and healthier food options, further boosting market growth. Additionally, the country's growing economy and increasing disposable income are driving the demand for premium meat substitutes, resulting in market expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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