Ready-to-Eat Meals - Tunisia

Tunisia

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$386.60m in 2024. The market is expected to grow annually by 5.75% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$30.77 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 66.37m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 0.0% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 5.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals market in Tunisia is experiencing minimal growth, influenced by factors such as increasing consumer demand for convenience foods, changing eating habits, and the ease of access to online food services. This growth can be attributed to the convenience and time-saving nature of these meals.

Customer preferences: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Tunisia has seen a rise in demand for healthier options, driven by the growing health consciousness among consumers. This has led to an increase in the availability of organic and plant-based ready-to-eat meals, catering to the preferences of the health-conscious population. Additionally, the trend of on-the-go snacking and meal replacements has gained popularity among busy professionals, driving the demand for convenient and nutritious ready-to-eat meals.

Trends in the market: In Tunisia, the Ready-to-Eat Meals Market is experiencing a rise in demand due to the busy lifestyles of consumers. This trend is expected to continue, driven by the convenience and time-saving benefits of these meals. As health consciousness increases, there is also a growing demand for healthier and more diverse options in the market. This presents an opportunity for industry stakeholders to innovate and offer healthier ready-to-eat meal options. Additionally, there is a rise in online food delivery services, making it easier for consumers to access these meals and further driving market growth.

Local special circumstances: In Tunisia, the Ready-to-Eat Meals Market within the Convenience Food Market is heavily influenced by the country's unique geographical and cultural factors. Tunisia's location on the Mediterranean coast allows for easy access to fresh seafood and locally grown produce, resulting in a high demand for ready-to-eat meals made with these ingredients. Additionally, Tunisian cuisine has strong influences from Mediterranean, Arab, and Berber cultures, resulting in a diverse range of options within the ready-to-eat meals market. The country's strong emphasis on convenience and convenience-based lifestyles also contributes to the popularity of ready-to-eat meals, making them a staple in the Tunisian food market.

Underlying macroeconomic factors: The growth of the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is also influenced by macroeconomic factors such as consumer spending power, government policies and regulations, and the overall economic health of the country. Countries with stable economies and favorable policies for the food industry are likely to experience higher market growth compared to those facing economic challenges and strict regulations. Furthermore, the increasing urbanization and busy lifestyles of consumers worldwide are driving the demand for convenient and quick meal options, leading to the growth of the Ready-to-Eat Meals Market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.