Processed Fish & Seafood - Tunisia

Revenue in the Processed Fish & Seafood market amounts to US$177.50m in 2024. The market is expected to grow annually by 7.26% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$32bn in 2024).
In relation to total population figures, per person revenues of US$14.13 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 18.05m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 1.3kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Canned, dried and smoked fish
Processed seafood
Surimi-based products
Fish sticks, Fish nuggets

Fresh and frozen fish
Fresh and frozen seafood
Ready-to-eat meals
Caviar and prepared and preserved shark fins
Out-of-home consumption

The Tunisian Processed Fish & Seafood market is experiencing minimal growth, influenced by factors such as increasing demand for canned, dried, and smoked fish, as well as fish fingers and portions. The market is also impacted by rising health consciousness among consumers and the convenience of online services.

Customer preferences: The increasing popularity of plant-based diets among consumers in Tunisia has led to a growing demand for processed fish and seafood alternatives. This trend is driven by a combination of health and environmental concerns, as well as cultural preferences for vegetarian and vegan options. As a result, companies in the Processed Fish & Seafood Market are expanding their product offerings to include more plant-based options and investing in sustainable sourcing and production methods to appeal to this emerging consumer segment.

Trends in the market: In Tunisia, there is a significant trend towards processed fish and seafood products, with an increasing demand for convenience and ready-to-eat options. This trend is driven by busy lifestyles and the growing popularity of Western-style diets. As a result, there has been a rise in the number of processing plants and a shift towards more advanced and automated technologies. This trend is expected to continue, with a focus on product innovation and diversification to meet consumer preferences. Industry stakeholders are likely to benefit from this trend by tapping into new markets and expanding their product offerings. However, there may also be challenges in terms of quality control and sustainability, as well as potential competition from imported products.

Local special circumstances: In Tunisia, the Processed Fish & Seafood Market is heavily influenced by its geographical location on the Mediterranean coast. This proximity to the sea allows for a steady supply of fresh seafood, making it a key driver of the market. Additionally, the country's rich history and cultural traditions have led to the development of unique processing and preservation techniques, resulting in a diverse range of high-quality, traditional seafood products. Furthermore, Tunisia's strict fishing regulations and sustainable practices have positioned the country as a leader in responsible seafood sourcing, catering to the growing demand for ethically-sourced products in the global market.

Underlying macroeconomic factors: The Processed Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The growth of this market is largely dependent on the economic stability of the country, as well as its trade policies and regulations. Countries with a strong economy and favorable trade policies tend to experience higher market growth, as they are able to invest in advanced technologies and infrastructure to support the processing and distribution of fish and seafood products. Additionally, the increasing global demand for processed fish and seafood, driven by factors such as population growth and changing consumer preferences, is also influencing market performance. Furthermore, government initiatives to promote sustainable fishing practices and increase the quality and safety of processed fish and seafood products are also contributing to the growth of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.