Vegetables - Northern Europe

Northern Europe

Highlights

Revenue in the Vegetables market amounts to US$11.87bn in 2024. The market is expected to grow annually by 4.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$350.30 are generated in 2024.
In the Vegetables market, volume is expected to amount to 4.65bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 123.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Northern Europe is experiencing negligible growth, influenced by factors such as changing consumer preferences towards convenience, the impact of seasonal availability, and increasing competition from alternative food sources affecting overall demand.

Customer preferences: Consumers in Northern Europe are increasingly prioritizing plant-based diets, driving demand for fresh and organic vegetables as part of a broader health-conscious lifestyle. This shift is influenced by a growing awareness of sustainability and environmental impact, with younger demographics leading the charge. Additionally, the rise of meal kits and ready-to-cook vegetable options reflects the trend towards convenience, appealing to busy professionals and families. Cultural preferences for local sourcing and seasonal eating further shape the vegetables market, as consumers seek transparency in food sourcing and quality.

Trends in the market: In Northern Europe, the Vegetables Market is experiencing a significant shift towards plant-based eating, driven by increasing consumer awareness of health and sustainability. The demand for fresh, organic vegetables is on the rise, particularly among younger consumers who prioritize ethical sourcing and environmental impact. Concurrently, meal kits and ready-to-cook vegetable options are gaining popularity, catering to the needs of busy lifestyles. This trend towards convenience, combined with a cultural emphasis on local and seasonal produce, is reshaping the supply chain. Industry stakeholders must adapt to these evolving preferences to remain competitive and meet consumer expectations.

Local special circumstances: In Northern Europe, the Vegetables Market is influenced by unique local factors such as a robust agricultural tradition and a strong emphasis on sustainability. Geographically, the region's short growing seasons promote a focus on local and seasonal produce, fostering community-supported agriculture initiatives. Culturally, consumers prioritize organic certification and environmentally friendly practices, shaping their purchasing decisions. Additionally, regulatory frameworks support sustainable farming practices, further driving demand for fresh, ethically sourced vegetables. These elements collectively redefine market dynamics, compelling stakeholders to align with consumer values.

Underlying macroeconomic factors: The Vegetables Market in Northern Europe is significantly shaped by macroeconomic factors such as economic stability, consumer spending power, and environmental policies. A strong national economic health, characterized by low unemployment rates and robust GDP growth, enhances disposable incomes, enabling consumers to prioritize higher-quality, sustainably sourced vegetables. Global economic trends, including rising demand for organic produce, further stimulate market growth. Additionally, fiscal policies that incentivize sustainable farming practices and support local agriculture bolster the sector. These factors collectively drive innovation and competitiveness, ensuring that the market aligns with evolving consumer preferences for health and sustainability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.