Meat - Northern Europe | Statista Market Forecast

Revenue in the Meat market amounts to US$24.17bn in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$713.50 are generated in 2024.
In the Meat market, volume is expected to amount to 2.01bn kg by 2029. The Meat market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Meat market is expected to amount to 52.8kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Northern Europe has seen steady growth due to factors such as growing health consciousness, increasing demand for meat substitutes, and the convenience of online services. However, the market's overall growth rate remains minimal, influenced by various factors such as changing consumer preferences and stricter regulations on meat production.

Customer preferences: Consumers in Northern Europe are becoming more health-conscious and environmentally aware, leading to a rise in demand for sustainable and ethically sourced meat products. Additionally, there is a growing trend towards plant-based diets, with more consumers opting for meat alternatives such as tofu, tempeh, and plant-based burgers. This shift can be attributed to the increasing awareness of the negative impact of meat consumption on the environment and animal welfare. Furthermore, the rise of flexitarianism and vegetarianism is driven by a desire for healthier and more ethical food choices.

Trends in the market: In Northern Europe, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. Consumers are increasingly demanding transparency and traceability in the production process, leading to the rise of certifications such as organic and free-range. This trend is expected to continue, with potential implications for industry stakeholders as they may need to adapt to meet consumer demands. Additionally, there is a growing interest in alternative protein sources such as plant-based meats, which could disrupt the traditional meat market. Companies in the meat industry will need to innovate and diversify their products to stay competitive in this evolving market.

Local special circumstances: In Northern Europe, the Meat Market within The Food market is heavily influenced by the region's strict regulations on food safety and animal welfare. This has resulted in a high demand for organic and ethically-sourced meat products, as well as a growing interest in plant-based alternatives. Additionally, the cultural preference for locally-sourced and sustainable food has led to the popularity of small-scale, artisanal meat producers. These factors have created a unique market dynamic, where consumers are willing to pay a premium for high-quality, responsibly-produced meat products.

Underlying macroeconomic factors: The Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer buying power, global trade policies, and climate change. Countries with strong economic growth and high levels of disposable income are more likely to have a robust meat market, as consumers are able to afford higher-priced cuts and specialty meats. Additionally, changes in global trade policies can impact the availability and pricing of different types of meat, as well as the demand for meat products from different countries. Climate change is also a significant factor, as it can affect the supply of livestock and crops used for feed, leading to potential fluctuations in meat prices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.