Spreads - Northern Europe | Statista Market Forecast

Revenue in the Spreads market amounts to US$848.80m in 2024. The market is expected to grow annually by 4.33% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$25.06 are generated in 2024.
In the Spreads market, volume is expected to amount to 140.30m kg by 2029. The Spreads market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 3.7kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads market in Northern Europe is expected to have minimal growth due to factors such as changing consumer preferences, increasing health concerns, and the convenience of online shopping. With sub-markets such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter, the overall market is influenced by the demand for healthier alternatives and the rise of e-commerce.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for healthier and more sustainable spreads in Northern Europe. This trend is driven by a shift towards plant-based diets and a desire for natural and organic ingredients. Additionally, there has been a rise in demand for alternative sweeteners, such as honey and maple syrup, as consumers look to reduce their sugar intake. These preferences are also influenced by the increasing awareness of the environmental impact of food production and the desire for more ethical and sustainable options.

Trends in the market: In Northern Europe, there is a growing trend towards healthier and more sustainable food options, leading to an increasing demand for plant-based spreads and sweeteners. This trend is being driven by consumer awareness of the environmental and health impacts of animal-derived products, as well as the rise of vegan and vegetarian diets. As a result, companies in this region are investing in research and development to create innovative and flavorful plant-based spreads and sweeteners. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer preferences.

Local special circumstances: In Northern Europe, the Spreads & Sweeteners Market is heavily influenced by the region's strong focus on sustainability and health-consciousness. This has led to a rise in demand for natural and organic spreads and sweeteners. Additionally, the region's strict regulations on food labeling and ingredients have resulted in a shift towards more transparent and clean label products. Moreover, the high disposable income and strong purchasing power of consumers in this region have also contributed to the growth of premium and innovative spreads and sweeteners.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Northern Europe is greatly impacted by macroeconomic factors such as consumer spending habits, trade policies, and economic stability. With a strong focus on health and wellness, consumers are increasingly demanding healthier and more natural sweeteners and spreads, leading to a shift towards organic and plant-based options. Additionally, favorable trade policies and economic stability in the region have enabled the growth of international trade, resulting in a wider variety of spreads and sweeteners being available in the market. However, fluctuations in global commodity prices and changes in trade agreements may impact the availability and pricing of key ingredients used in the production of spreads and sweeteners, ultimately affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.