Baby Milk & Infant Formula - Northern Europe

Northern Europe

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$222.70m in 2024. The market is expected to grow annually by 3.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.57 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 8.17m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Northern Europe is experiencing slow growth, impacted by factors such as declining birth rates and increasing awareness of breastfeeding benefits. Convenience and health consciousness continue to drive demand for online baby food services.

Customer preferences: As consumers in Northern Europe become more health-conscious, there has been a noticeable increase in demand for organic and natural baby milk and infant formula products. This trend is driven by a growing awareness of the benefits of natural ingredients and a desire for safer, more nutritious options for their children. Additionally, with the rise of social media and online shopping, parents are more likely to research and compare different products before making a purchase, making it crucial for brands to have a strong online presence and transparent ingredient labeling.

Trends in the market: In Northern Europe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and plant-based options. This trend is driven by increasing health and environmental concerns among parents. There is also a growing demand for innovative packaging solutions and convenient on-the-go options. These trends have significant implications for industry stakeholders, as they will need to adapt their product offerings and marketing strategies to meet the changing preferences of consumers. Additionally, there is a need for stricter regulations and quality control measures to ensure the safety and nutritional value of these products. Overall, this shift towards healthier and more sustainable options presents both challenges and opportunities for the Baby Milk & Infant Formula Market in Northern Europe.

Local special circumstances: In Northern Europe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by strict regulations and cultural preferences for organic and natural products. Nordic countries have a strong emphasis on sustainability and eco-friendly practices, leading to a high demand for organic baby food. In contrast, Eastern European countries have a preference for affordable and convenient options, driving the popularity of powdered formula and ready-to-feed products. These local factors greatly impact the market dynamics and product offerings in the region.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly influenced by macroeconomic factors in Northern Europe. The region's stable economic health and high levels of disposable income, coupled with government support for family welfare and child health, have resulted in a strong demand for baby milk and infant formula. Additionally, the region's strict regulatory standards and high consumer awareness of the quality and safety of baby food products have also contributed to market growth. However, the market may face challenges from economic uncertainties, such as Brexit, and the potential impact of trade policies on the region's economy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.