Pasta - Northern Europe

Northern Europe

Highlights

Revenue in the Pasta market amounts to US$1.09bn in 2024. The market is expected to grow annually by 4.32% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$32.31 are generated in 2024.
In the Pasta market, volume is expected to amount to 366.20m kg by 2029. The Pasta market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 9.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Northern Europe is experiencing a negligible growth rate due to factors such as changing consumer preferences, increasing competition, and fluctuating prices of raw materials. These factors have impacted the market's growth rate significantly, leading to minor changes in market size. However, the convenience of online shopping and the increasing health consciousness among consumers are expected to drive market growth in the coming years.

Customer preferences: In Northern Europe, there has been a growing demand for healthier and more sustainable food options, leading to a rise in plant-based diets. This trend has also influenced the Pasta Market within the Bread & Cereal Products Market, with a shift towards alternative grain and vegetable-based pastas. Additionally, there is a growing interest in artisanal and organic pasta products, as consumers prioritize quality and ethical sourcing. This shift towards healthier and more environmentally-friendly options reflects a cultural emphasis on wellbeing and sustainability in the region.

Trends in the market: In Northern Europe, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a growing demand for whole wheat and gluten-free pasta. In addition, there is a rise in plant-based and organic pasta offerings, catering to the increasing number of health-conscious consumers. This trend is expected to continue, as consumers become more aware of the benefits of incorporating healthier alternatives into their diets. Industry stakeholders should focus on innovating and expanding their product lines to cater to these evolving consumer preferences. This can also present opportunities for partnerships and collaborations with health and wellness organizations to promote the nutritional benefits of pasta.

Local special circumstances: In Northern Europe, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's strong cultural ties to pasta dishes. Pasta is a staple in many Northern European cuisines, with each country having its own unique variations and flavors. This has created a strong demand for high-quality pasta products, leading to a competitive market. Additionally, Northern Europe's strict food regulations and focus on sustainability have resulted in a shift towards healthier and organic pasta options. This trend has also been influenced by the growing health-consciousness among consumers in the region.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is impacted by macroeconomic factors such as consumer spending, import/export policies, and changing dietary preferences. Countries with strong consumer demand for convenient and healthy food options are experiencing higher growth in the Pasta Market. Moreover, favorable trade policies and increasing popularity of Italian cuisine are driving the export of pasta products in Northern Europe. However, factors such as fluctuations in currency exchange rates and rising raw material costs may negatively impact the market growth in this region. Additionally, changing consumer preferences for gluten-free and low-carb diets are creating opportunities for innovative pasta products in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.