Baby Food - Northern Europe | Statista Market Forecast

Revenue in the Baby Food market amounts to US$621.10m in 2024. The market is expected to grow annually by 3.64% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$18.33 are generated in 2024.
In the Baby Food market, volume is expected to amount to 37.45m kg by 2029. The Baby Food market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.0kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Northern Europe is experiencing minimal growth, influenced by factors such as declining birth rates, changing consumer preferences, and increasing competition from alternative products. Despite these challenges, the market is expected to see steady growth in the coming years due to the rising demand for organic and natural baby food options. Additionally, the convenience and convenience offered by online shopping platforms for baby food are also contributing to the market's growth.

Customer preferences: As the food industry continues to prioritize health and wellness, the Baby Food Market within The Food market is also seeing a shift in consumer preferences. There is a growing demand for organic and natural products, as well as a focus on sustainability and ethical sourcing. Additionally, with the rise of the health-conscious millennial and Gen Z population, there is a increasing interest in plant-based and allergen-free options. This trend is further amplified by the growing awareness of the importance of early childhood nutrition and the impact it has on long-term health.

Trends in the market: In Northern Europe, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing consumer awareness of the health benefits of organic ingredients and the desire for transparency and sustainability in the food industry. As a result, major players in the market are expanding their organic product lines and investing in eco-friendly packaging options. This trend is expected to continue in the coming years, with implications for industry stakeholders such as manufacturers, retailers, and consumers who are increasingly prioritizing health and sustainability in their purchasing decisions.

Local special circumstances: In Northern Europe, the Baby Food market is heavily influenced by the region's high standards for food safety and quality, as well as its strong emphasis on organic and natural products. This is due to the strict regulations and consumer preferences for healthy and sustainable options. Additionally, the high disposable income and busy lifestyles of the population have led to a demand for convenient and high-quality baby food options. This has resulted in a growing market for premium and organic baby food products. Furthermore, the region's strong focus on sustainability and eco-friendliness has also influenced the packaging and production methods of baby food products.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Northern Europe is greatly impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. Countries with strong economic growth and high disposable income levels are experiencing higher demand for premium baby food products, while those with economic challenges are witnessing a shift towards more affordable options. Moreover, government initiatives promoting healthy and sustainable food choices are also driving market growth, as consumers become more conscious about the nutritional value and environmental impact of their food choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.