Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Meat

Meat Substitutes - Northern Europe

Northern Europe
  • Revenue in the Meat Substitutes market amounts to US$269.00m in 2024. The market is expected to grow annually by 9.07% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$7.94 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 20.31m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 7.7% in 2025.0.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.4kg in 2024.

Definition:

The Meat Substitutes market covers all types of meat-like products that approximate certain aesthetic qualities (primarily texture, flavor, and appearance) or chemical characteristics of a specific meat. The Meat Substitutes market includes plant-based meat and vegetarian meat. Plant-based meat includes meat made from plants, such as soybeans (and other legumes), wheat gluten, lentils, tofu, yuba, tempeh, and a variety of nuts. Vegetarian meat contains non-vegan ingredients, such as egg and dairy. Examples of meat substitutes included in this segment are plant-based and vegetarian meat in the form of nuggets, minced meat, burger patties, sausages, and the like.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based meat, Plant-based Steak
  • Vegetarian meat
  • Plant-based burger patties (e.g Beyond burger patties, Impossible burger patties)
  • Plant-based sausages (e.g. Beyond sausage)
  • Plant-based meatballs, Plant-based bacon
  • Plant-based nuggets and tenders
  • Plant-based deli slices

Out-Of-Scope

  • Animal cell-based meat
  • Insect-based meat
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The meat substitutes market in Northern Europe is experiencing subdued growth due to various factors such as consumer preference for traditional meat products, lack of awareness about plant-based alternatives, and limited availability in certain regions. Despite this, the convenience and health benefits of meat substitutes drive some growth.

Customer preferences:
As consumers in Northern Europe become more health-conscious and environmentally aware, there has been a noticeable increase in demand for plant-based meat substitutes. This shift towards a more plant-based diet is driven by concerns over the environmental impact of traditional meat production and a desire for healthier and more sustainable food options. Additionally, the rise of flexitarian and vegetarian diets in the region has also contributed to the growth of the meat substitutes market, highlighting a trend towards more mindful and conscious consumption.

Trends in the market:
In Northern Europe, the Meat Substitutes Market is experiencing a surge in demand, driven by the growing popularity of vegan and vegetarian diets. This trend is expected to continue due to increasing health and environmental concerns. Additionally, there is a rise in technological advancements in plant-based meat alternatives, resulting in improved taste and texture. This presents opportunities for industry stakeholders to innovate and cater to the evolving preferences of consumers. However, there may also be challenges for traditional meat producers to adapt to this shift in consumer demand.

Local special circumstances:
In Northern Europe, the Meat Substitutes Market within The Food market is driven by consumer concerns over sustainability and animal welfare. Countries such as Sweden and Denmark have a strong vegan and vegetarian culture, leading to a higher demand for meat alternatives. In addition, strict regulations on food labeling and health claims have also influenced the market, with consumers seeking transparent and healthy options. Furthermore, the region's high income levels and strong focus on health and wellness have created a favorable environment for the growth of the Meat Substitutes Market.

Underlying macroeconomic factors:
The Meat Substitutes Market within the Meat Market of The Food market is heavily impacted by macroeconomic factors in Northern Europe. The region's stable economic growth, high disposable income, and increasing health awareness among consumers are driving the demand for meat substitutes. Furthermore, government initiatives to reduce meat consumption for environmental and health reasons are also contributing to the market's growth. On the other hand, the rising costs of raw materials and production, along with trade restrictions and tariffs, are hindering market growth. Additionally, the region's aging population and changing dietary preferences towards plant-based diets are creating a favorable environment for the expansion of the Meat Substitutes Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.