Non-Alcoholic Drinks - Northern Europe

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$11.38bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$6.57bn in 2024.
Revenue, combined amounts to US$17.95bn in 2024.
The revenue, at home is expected to grow annually by 2.85% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$335.80 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 4.47bn L by 2024.
Volume, out-of-home is expected to amount to 485.60m L in 2024.
Volume, combined is expected to amount to 4.95bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 131.90L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Northern Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Northern Europe have shifted towards healthier and more natural beverage options. Consumers are increasingly conscious about their health and well-being, and are seeking out beverages that are low in sugar, free from artificial additives, and made with natural ingredients. This has led to a rise in demand for non-alcoholic drinks such as herbal teas, infused waters, and organic fruit juices. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as probiotic drinks and energy-boosting beverages. Trends in the Non-Alcoholic Drinks market in Northern Europe are also driving its development. One prominent trend is the increasing popularity of plant-based drinks. Consumers are opting for alternatives to traditional dairy products, such as almond milk, oat milk, and soy milk. This trend is driven by various factors, including concerns about animal welfare, environmental sustainability, and dietary restrictions. Another trend is the rise of premium and artisanal beverages. Consumers are willing to pay a premium for high-quality and unique drinks that offer a superior taste and experience. Craft sodas, specialty coffees, and small-batch kombuchas are gaining traction in the market. Local special circumstances in Northern Europe are contributing to the growth of the Non-Alcoholic Drinks market. The region has a strong culture of wellness and sustainability, with consumers placing a high value on products that align with these values. This has created a favorable environment for the development of natural and organic beverages. Furthermore, Northern Europe has a well-established coffee culture, with countries like Sweden and Finland being known for their love of coffee. This has led to a growing demand for premium and specialty coffees, as well as coffee alternatives such as herbal teas and matcha. Underlying macroeconomic factors also play a role in the development of the Non-Alcoholic Drinks market in Northern Europe. The region has a high disposable income and a strong social welfare system, which allows consumers to prioritize their health and well-being. Additionally, the region has a well-developed retail infrastructure, with a wide range of distribution channels available for non-alcoholic beverages. This makes it easier for manufacturers and retailers to reach consumers and meet their evolving preferences. Overall, the Non-Alcoholic Drinks market in Northern Europe is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is expected to continue expanding as consumers increasingly prioritize health, wellness, and sustainability in their beverage choices.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.