Bread & Cereal Products - Northern Europe

Revenue in the Bread & Bakery Products market amounts to US$12.19bn in 2024. The market is expected to grow annually by 3.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$359.80 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 2.96bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 80.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Northern Europe is experiencing minimal growth, influenced by factors such as consumer demand for healthier options, technological advancements in production, and increasing competition among manufacturers. Additionally, the overall market is impacted by the growing popularity of alternative breakfast options and changing consumer preferences for gluten-free and organic products.

Customer preferences: As consumers become more health-conscious, there is a growing demand for plant-based and gluten-free options in the Bread & Cereal Products Market within The Food market. This is driven by the increasing prevalence of food sensitivities and dietary restrictions, as well as a growing interest in sustainable and ethical food choices. Manufacturers are responding to these trends by offering a wider variety of alternative options, such as quinoa and oat milk, to cater to diverse consumer needs.

Trends in the market: In Northern Europe, the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for gluten-free products. This trend is driven by a growing awareness of gluten intolerance and a desire for healthier options. Additionally, there is a shift towards more sustainably sourced and organic ingredients, with consumers becoming more conscious of the environmental impact of their food choices. This trend is expected to continue, with potential implications for industry stakeholders such as the need for product innovation and the adoption of sustainable practices throughout the supply chain.

Local special circumstances: In Northern Europe, the Bread & Cereal Products Market within The Food market is heavily influenced by the region's focus on sustainability and organic products. This has led to a rise in demand for locally sourced grains and cereals, as well as innovative packaging solutions to reduce food waste. Additionally, the region's strict food safety regulations have resulted in a high consumer trust in these products, further driving market growth.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Northern Europe is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with strong economic growth and stable fiscal policies tend to have a higher demand for bread and cereal products due to increased consumer purchasing power. Additionally, the growing trend of health-conscious consumers and the rise of alternative diets, such as gluten-free and vegan, are also affecting the market. Moreover, with the increasing focus on sustainable and environmentally friendly practices, the use of organic and non-GMO ingredients in bread and cereal products is also gaining traction in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.