Snack Food - Northern Europe | Statista Market Forecast

Revenue in the Snack Food market amounts to US$3.25bn in 2024. The market is expected to grow annually by 5.66% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$96.08 are generated in 2024.
In the Snack Food market, volume is expected to amount to 363.90m kg by 2029. The Snack Food market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 9.4kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Northern Europe is experiencing minimal growth, influenced by factors such as increased health consciousness, convenience of online services, and adoption of digital technologies. This trend is seen in sub-markets like Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers, which contribute to the overall market's growth rate.

Customer preferences: Consumers in Northern Europe are becoming more health-conscious and are seeking healthier snack options. This has led to a rise in demand for plant-based and organic snacks, as well as snacks that are free from artificial ingredients and preservatives. In addition, there is a growing trend towards snack products that cater to specific dietary needs, such as gluten-free, dairy-free, and vegan options. This shift towards healthier and more specialized snack options is driven by a combination of factors, including a rise in health awareness, concerns about the environmental impact of certain ingredients, and an increase in dietary restrictions among consumers.

Trends in the market: In Northern Europe, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, with a focus on natural ingredients and reduced sugar content. This trend is driven by increasing consumer awareness of health and wellness, as well as government initiatives promoting healthy eating. As a result, there is a growing demand for plant-based snacks and snacks with functional benefits. This trend is expected to continue, with a potential impact on industry stakeholders such as manufacturers, retailers, and suppliers who may need to adapt their product offerings to meet changing consumer preferences.

Local special circumstances: In Northern Europe, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the region's health-conscious culture. As a result, there is a high demand for organic, natural, and healthy snack options. Additionally, strict food regulations and labeling laws in countries like Germany and the Netherlands play a significant role in shaping the market. In Sweden, for example, there is a strong preference for locally sourced and sustainable snacks, leading to the popularity of brands that prioritize these values. Furthermore, the rise of e-commerce and online grocery shopping in the region has also impacted the Snack Food Market, with a growing demand for convenient and on-the-go snack options.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors in Northern Europe. The region's stable and strong economy, along with its high consumer purchasing power, has created a favorable environment for the growth of the snack food market. In addition, government policies promoting healthy lifestyles have led to an increase in demand for healthier snack options. Furthermore, the growing trend of snacking on-the-go and the rise in disposable income have also contributed to the market's growth. However, the region's aging population and increasing health concerns related to excessive snacking may pose challenges for the market's future growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.