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Processed Meat - Northern Europe

Northern Europe
  • Revenue in the Processed Meat market amounts to US$9.13bn in 2024. The market is expected to grow annually by 3.16% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$42bn in 2024).
  • In relation to total population figures, per person revenues of US$269.50 are generated in 2024.
  • In the Processed Meat market, volume is expected to amount to 811.60m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.9% in 2025.0.
  • The average volume per person in the Processed Meat market is expected to amount to 22.9kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Cured and prepared meat products and sausages
  • Bacon
  • Salami

Out-Of-Scope

  • Fresh meat
  • Meat-based ready-to-eat meals
  • pâté
  • Burger patties, meatball
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Processed Meat Market in Northern Europe is facing challenges in terms of growth rate due to increasing health concerns and preference for healthier food options. Factors such as stricter regulations on meat production and rising consumer awareness about the negative effects of processed meat consumption are impacting the overall market. Additionally, the growth of alternative protein sources and changing dietary preferences towards plant-based diets are also contributing to the negligible growth of the Processed Meat Market in Northern Europe.

Customer preferences:
As health and environmental concerns continue to influence consumer choices, there has been a noticeable shift towards plant-based and alternative protein options in the Northern European Processed Meat Market. This is driven by a growing trend towards flexitarian and vegetarian diets, as well as a desire for more sustainable and ethical food choices. As a result, manufacturers are innovating and introducing new plant-based meat alternatives to meet this changing demand. Additionally, there has been a rise in the popularity of locally sourced and organic meats, as consumers prioritize supporting local producers and reducing their carbon footprint.

Trends in the market:
In Northern Europe, the Processed Meat market is experiencing a shift towards healthier and more sustainable options. There is a growing demand for plant-based and organic processed meats, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with the market projected to grow at a significant rate in the coming years. As a result, industry stakeholders are investing in research and development to meet this demand and stay ahead of the competition. Additionally, there is a push for transparency and traceability in the supply chain, with consumers increasingly interested in knowing the source and production methods of their processed meat products. This trend is likely to have a positive impact on the industry, promoting ethical and sustainable practices. However, it may also pose challenges for traditional processed meat producers, who may need to adapt their processes and product offerings to cater to this evolving market. Overall, the current trends in the Northern European Processed Meat market signal a shift towards a more health-conscious and environmentally friendly approach, with potential implications for all industry stakeholders.

Local special circumstances:
In Northern Europe, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the region's strong cultural traditions and preferences. For instance, countries like Germany and Denmark have a long history of meat consumption, with sausages and cured meats being a staple in their diets. Moreover, the stringent regulatory environment in these countries ensures high-quality standards and strict labeling requirements, influencing the market dynamics. In contrast, the market in Norway and Sweden is driven by a growing demand for healthier and sustainable meat alternatives, reflecting the region's strong focus on environmental sustainability and healthy living. These unique factors shape the market in Northern Europe, setting it apart from other regions in the world.

Underlying macroeconomic factors:
The Processed Meat Market within the Meat Market of The Food market is largely influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. Countries with strong economic growth and high disposable incomes are likely to see an increase in demand for processed meat products. On the other hand, countries with slow economic growth and financial instability may experience a decline in demand. Additionally, government policies related to food safety, import/export regulations, and taxation can also impact the market performance. Furthermore, the rising health consciousness among consumers and the shift towards healthier eating habits are also influencing the demand for processed meat products in Northern Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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