Bread - Northern Europe

Northern Europe

Highlights

Revenue in the Bread market amounts to US$6.97bn in 2024. The market is expected to grow annually by 3.66% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$205.80 are generated in 2024.
In the Bread market, volume is expected to amount to 1.73bn kg by 2029. The Bread market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Bread market is expected to amount to 47.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Northern Europe has seen minimal growth due to factors such as changing consumer preferences and the introduction of alternative flour-based products. However, the convenience and health benefits of bread consumption continue to drive demand in the region.

Customer preferences: The growing health-consciousness among consumers in Northern Europe has resulted in a shift towards healthier and more sustainable options in the Bread Market of the Bread & Cereal Products Market within The Food market. This trend is driven by cultural norms of healthy eating, as well as rising awareness about the environmental impact of food production. As a result, there has been an increase in demand for organic and gluten-free bread, as well as bread made from alternative grains such as spelt and rye. This trend is expected to continue as consumers prioritize health and sustainability in their food choices.

Trends in the market: In Northern Europe, the Bread Market of the Bread & Cereal Products Market is experiencing a shift towards healthier options, with consumers increasingly seeking out breads that are gluten-free, whole grain, and organic. This trend is driven by a growing awareness of the health benefits of these products and a desire for more natural and sustainable food options. As a result, industry stakeholders are investing in research and development to meet this demand and are also exploring new distribution channels such as online and specialty stores. This trend is expected to continue in the coming years, presenting opportunities for growth and innovation in the Bread Market.

Local special circumstances: In Northern Europe, the Bread Market is heavily influenced by the region's long-standing bread baking culture and high demand for artisanal, high-quality breads. This is in contrast to other markets where commercially produced bread dominates. Additionally, the strict regulations on food labeling and ingredients in countries like Germany and Sweden have led to the rise of organic and gluten-free bread options. The region's focus on sustainability and health-consciousness has also driven the demand for locally sourced and whole grain breads.

Underlying macroeconomic factors: The Bread Market in Northern Europe is heavily influenced by macroeconomic factors such as consumer spending power, changing dietary preferences, and government policies. With the rise of health-conscious consumers, there has been a shift towards healthier and more natural bread options, such as whole grain and gluten-free bread. This trend is further supported by government initiatives promoting healthy eating habits and sustainable food production. Additionally, the economic stability and high disposable income of many Northern European countries allow consumers to prioritize purchasing premium and specialty bread products, contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.