Fresh Vegetables - Western Africa

Western Africa

Highlights

Revenue in the Fresh Vegetables market amounts to US$33.58bn in 2024. The market is expected to grow annually by 10.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$81.19 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 14.68bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 29.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Western Africa is experiencing subdued growth, influenced by factors such as fluctuating climate conditions, limited access to modern farming techniques, and varying consumer preferences for diverse vegetable types, impacting overall market dynamics.

Customer preferences: Consumers in Western Africa are increasingly prioritizing fresh, locally sourced vegetables as part of a growing awareness of health and nutrition. This shift is driven by a younger demographic that values organic and sustainable farming practices, alongside a cultural resurgence in traditional cooking methods that emphasize fresh ingredients. Additionally, urbanization is influencing preferences, as busy lifestyles prompt demand for convenient, ready-to-cook vegetable options. Social media also plays a crucial role in shaping dietary choices, promoting new recipes and healthy eating trends that resonate with diverse consumer groups.

Trends in the market: In Western Africa, the Fresh Vegetables Market is experiencing a notable shift towards organic produce, driven by an increasing consumer preference for health-conscious eating. Urban populations are seeking convenient, ready-to-cook vegetable options that align with their busy lifestyles, while a younger demographic is prioritizing locally sourced ingredients. This trend is significant as it encourages sustainable farming practices and supports local economies. Industry stakeholders, including farmers and retailers, must adapt by enhancing supply chains and marketing strategies to meet evolving consumer demands while promoting the benefits of fresh, nutritious vegetables.

Local special circumstances: In Western Africa, the Fresh Vegetables Market is shaped by unique geographical and cultural factors. The region's diverse climate allows for a wide variety of crops, fostering local agriculture. Traditional farming methods coexist with modern practices, creating a rich tapestry of produce. Additionally, cultural preferences for fresh, locally grown vegetables drive demand, as communities value food sourced from within their regions. Regulatory frameworks promoting sustainable farming further enhance market dynamics, encouraging both farmers and retailers to innovate while supporting local economies and health-conscious consumers.

Underlying macroeconomic factors: The Fresh Vegetables Market in Western Africa is significantly influenced by macroeconomic factors such as agricultural investment trends, trade policies, and national economic stability. A growing emphasis on food security and self-sufficiency has led governments to implement supportive fiscal policies and invest in agricultural infrastructure. Moreover, fluctuations in global commodity prices can impact local production costs and consumer prices. The increasing awareness of health benefits associated with fresh produce further stimulates demand, while regional trade agreements enhance market access for farmers. These dynamics collectively shape the market landscape, balancing local production capabilities with broader economic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.