Fresh Fish - Poland

Poland

Highlights

Revenue in the Fresh Fish market amounts to US$2.02bn in 2024. The market is expected to grow annually by 5.59% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$50.13 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 125.30m kg by 2029. The Fresh Fish market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 2.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Fish Market in Poland is seeing minimal growth, impacted by factors such as limited consumer demand and competition from other protein sources. Despite this, the market continues to offer convenient options and promote health awareness among consumers through digital technologies, signaling potential growth in the future.

Customer preferences: Consumers in Poland are increasingly prioritizing sustainable and ethical sourcing when it comes to their seafood purchases. This trend is driven by a growing awareness of environmental issues and a desire to support local fisherman and smaller, independent fish markets. As a result, there has been a rise in demand for locally caught, seasonal fish and a decrease in demand for imported, mass-produced options. Additionally, with an aging population, there is a growing preference for ready-to-eat, pre-packaged seafood options that require minimal preparation.

Trends in the market: In Poland, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a rise in demand for sustainably-sourced seafood products. This trend is driven by increasing consumer awareness of the environmental impact of fishing practices and a growing preference for healthier and safer food options. The trajectory of this trend is expected to continue as consumers prioritize sustainability and health in their purchasing decisions. This has significant implications for industry stakeholders, who must adapt their sourcing and production methods to meet these changing consumer preferences. Additionally, there is a potential for market growth as more consumers become conscious of their seafood choices.

Local special circumstances: In Poland, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's geographical location and cultural traditions. Being situated on the coast of the Baltic Sea, Poland has a strong tradition of consuming fresh fish, leading to a high demand for it in the market. Additionally, the country's strict regulations on fishing and aquaculture ensure the quality and sustainability of the seafood, making it a preferred choice for consumers. Moreover, Poland's Catholic population's observance of meatless Fridays and Lent also drives the demand for fresh fish, making it a significant factor in the market's dynamics.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Poland is influenced by various macroeconomic factors. The global economic trends, including the increasing demand for seafood, play a significant role in shaping the market. The national economic health of Poland, with its stable GDP growth and strong consumer spending, also contributes to the growth of the market. Moreover, favorable fiscal policies, such as government subsidies and tax incentives, encourage investments in the fish and seafood industry. Other relevant financial indicators, such as the cost of production and transportation, also impact the market performance. Additionally, the rising health consciousness among consumers and the popularity of seafood as a healthy protein source are driving the demand for fresh fish in the country. These factors are expected to continue fueling the growth of the Fresh Fish Market in Poland in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.