Milk Substitutes - Americas

Americas

Highlights

Revenue in the Milk Substitutes market amounts to US$5.75bn in 2024. The market is expected to grow annually by 9.38% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$5.66 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 2.03bn kg by 2029. The Milk Substitutes market is expected to show a volume growth of 6.0% in 2025.0.
The average volume per person in the Milk Substitutes market is expected to amount to 1.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Substitutes market in the Americas is experiencing minimal growth due to factors such as the increasing use of digital technologies, growing health consciousness, and the convenience of online services. However, this growth is being impacted by various market conditions.

Customer preferences: The rising awareness of lactose intolerance and the demand for plant-based diets has led to a surge in the consumption of milk substitutes such as almond, soy, and coconut milk. This shift is driven by the growing health and wellness trend, as well as the increasing preference for environmentally sustainable and cruelty-free options. Furthermore, the rise of veganism and flexitarianism also contributes to the growth of the milk substitutes market in the Americas.

Trends in the market: In the Americas, the Milk Substitutes Market within the Dairy Products & Eggs Market is experiencing a surge in demand for plant-based milk alternatives, such as soy, almond, and oat milk. This trend is driven by increasing health consciousness and dietary restrictions, as well as environmental concerns surrounding traditional dairy production. As a result, there has been a significant increase in product innovation and availability, with major players in the industry investing in new plant-based milk production facilities. This trend is expected to continue, presenting opportunities for industry stakeholders to capitalize on the growing market for milk substitutes.

Local special circumstances: In the Americas, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the growing health consciousness among consumers. In the United States, the market is driven by the increasing demand for plant-based alternatives, while in Mexico, the market is dominated by traditional dairy products due to cultural preferences. In South America, the market is evolving due to the rising demand for lactose-free and vegan options, as well as government initiatives promoting sustainable and healthy food choices. These local factors shape the dynamics of the Milk Substitutes Market in the region.

Underlying macroeconomic factors: The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is affected by macroeconomic factors such as global economic conditions, national economic stability, and fiscal policies. Countries with strong economic growth and stable economic conditions are likely to experience high demand for milk substitutes, as consumers have higher purchasing power. Additionally, government policies that promote healthy eating and sustainable agriculture also drive the growth of milk substitutes, as consumers shift towards plant-based alternatives. Increasing health consciousness and changing dietary preferences are also contributing to the growth of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.