Convenience Food - Americas

Americas

Highlights

Revenue in the Convenience Food market amounts to US$110.80bn in 2024. The market is expected to grow annually by 4.16% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$109.00 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 19.39bn kg by 2029. The Convenience Food market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 17.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Americas is experiencing slow growth due to a shift towards healthier eating habits and increasing consumer demand for fresh, unprocessed food. Ready-to-Eat Meals and Soups sub-markets are also affected by this trend, as consumers are opting for more nutritious options. Additionally, the convenience offered by online grocery shopping is impacting the growth rate of the market, as more consumers are choosing to prepare meals at home rather than relying on pre-packaged convenience foods. This trend is expected to continue, resulting in a negligible growth rate for the Convenience Food Market in Americas.

Customer preferences: As global travel restrictions continue to limit international travel, consumers in the Americas are turning to convenient and quick meal options, such as frozen and ready-to-eat meals. This trend is driven by the desire for easy meal solutions that require minimal preparation time and effort. Moreover, the increasing demand for healthier food options has led to a rise in the availability of organic and plant-based convenience foods. This shift towards healthier options is driven by the growing health and wellness consciousness among consumers, as well as the increasing awareness of the environmental impact of food choices.

Trends in the market: In the Americas, the Convenience Food Market within The Food market is experiencing a surge in demand for organic and healthy options. Consumers are becoming increasingly health-conscious and are seeking out convenient, yet nutritious options. This trend is expected to continue in the coming years, with a focus on clean labels and sustainable sourcing. Industry stakeholders should invest in innovative and sustainable packaging solutions to meet consumer demands and stay competitive in the market. Additionally, the rise of e-commerce and online grocery shopping is transforming the convenience food market, providing new opportunities for companies to reach a wider consumer base. This trend is expected to continue, making it essential for industry players to have a strong online presence and offer convenient and efficient delivery options. Failure to adapt to these trends may result in missed opportunities and a loss of market share.

Local special circumstances: In North America, the Convenience Food market is heavily influenced by consumer preferences and their fast-paced lifestyles. Convenience stores and quick-service restaurants dominate the market, offering a wide range of ready-to-eat and on-the-go options. In contrast, Latin America has a strong street food culture, with street vendors and food trucks serving as major players in the Convenience Food market. This is due to the region's vibrant and diverse culinary traditions, as well as its bustling urban centers where street food is a staple. Additionally, regulatory differences between the two regions play a role in shaping the market, with stricter food safety regulations in North America leading to a more standardized and processed convenience food market, while Latin America has a more informal and localized approach.

Underlying macroeconomic factors: The Convenience Food Market within The Food market is impacted by macroeconomic factors such as consumer spending power, population growth, and changing dietary trends. Countries with strong economic growth and increasing disposable income are driving the demand for convenience food products. Similarly, the rising preference for on-the-go and ready-to-eat meals among busy urban populations is also contributing to the market growth. On the other hand, regions with economic instability and high unemployment rates may see a decline in the convenience food market due to reduced consumer spending. Additionally, increasing health consciousness and demand for healthier food options are influencing the product offerings in this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.