Confectionery & Snacks - Western Africa

Western Africa

Highlights

Revenue in the Confectionery & Snacks market amounts to US$13.33bn in 2024. The market is expected to grow annually by 6.86% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$32.24 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 2.79bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 5.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks market in Western Africa is experiencing minimal growth due to factors such as low consumer spending power, increased health consciousness, and the emergence of healthier snacking options. However, the convenience of online shopping and the growing popularity of indulgent treats may drive future growth.

Customer preferences: As the demand for healthier snacking options continues to rise, consumers in Western Africa are turning to traditional and locally-sourced ingredients for their confectionery and snacks. This trend is driven by a growing interest in natural and organic products, as well as a desire to support local businesses. Additionally, the rise of social media and digital platforms has allowed for increased exposure and accessibility to these unique snacks, further fueling their popularity.

Trends in the market: In Western Africa, the Confectionery & Snacks market is experiencing a surge in demand for healthier snack options, driven by a growing awareness of the importance of healthy eating habits. This trend is expected to continue as consumers become more health-conscious. Additionally, there is a rising demand for locally sourced ingredients and sustainable packaging in the region. These trends present opportunities for industry stakeholders to diversify their product offerings and tap into the growing demand for healthier and more sustainable options. However, it also poses potential challenges for companies to adapt their supply chains and marketing strategies to meet these changing consumer preferences.

Local special circumstances: In Western Africa, the Confectionery & Snacks Market within The Food market is heavily influenced by the region's diverse cultural traditions and consumer preferences. For example, in Nigeria, there is a high demand for spicy and savory snacks, reflecting the country's love for bold and flavorful foods. In contrast, in Ghana, there is a growing trend towards healthier, organic snacks, driven by the country's increasing health consciousness. Additionally, regulatory barriers, such as import restrictions and fluctuating exchange rates, can greatly impact the availability and pricing of confectionery and snack products in this region. These unique factors shape the market dynamics and present both challenges and opportunities for businesses operating in this market.

Underlying macroeconomic factors: Macroeconomic factors play a crucial role in shaping the Confectionery & Snacks Market within The Food market in Western Africa. The region's economic growth, inflation rates, and consumer spending patterns impact the demand for confectionery and snack products. Additionally, global economic trends, such as trade policies and commodity prices, can also influence market performance. The stability of the national economy, investment in infrastructure, and government fiscal policies also play a significant role in determining the growth of the market. Countries with a stable economy and favorable business environment are more likely to attract investments, leading to increased market growth. On the other hand, regions with economic instability and political uncertainty may face challenges in the growth of the confectionery and snacks market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.