Pasta - Western Africa

Western Africa

Highlights

Revenue in the Pasta market amounts to US$6.28bn in 2024. The market is expected to grow annually by 10.31% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$15.19 are generated in 2024.
In the Pasta market, volume is expected to amount to 2.35bn kg by 2029. The Pasta market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 5.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta market in Western Africa has been experiencing modest growth due to factors such as increasing consumer health awareness and convenience of online services. However, this growth is subdued due to factors such as limited access to technology and traditional dietary preferences.

Customer preferences: As consumer preferences continue to evolve, there has been a noticeable uptick in demand for healthier pasta options, such as whole wheat and gluten-free varieties. With a growing focus on health and wellness, consumers are also gravitating towards plant-based and organic pasta options. Additionally, there has been an increased interest in alternative grains, such as quinoa and lentil-based pasta, catering to the rising demand for plant-based and vegetarian diets. These shifts in consumer preferences are indicative of a larger trend towards healthier and more sustainable food choices.

Trends in the market: In Western Africa, the Pasta market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse options. This trend is driven by increasing health consciousness among consumers, as well as a growing preference for convenience and variety. As a result, there has been a rise in the availability of gluten-free, whole grain, and vegetable-based pasta products. This trend is expected to continue, with new product launches and market expansions by major players. This presents opportunities for industry stakeholders to cater to the evolving needs of consumers and tap into the growing demand for healthier and more diverse pasta options.

Local special circumstances: In Western Africa, the Pasta Market within the Bread & Cereal Products Market of The Food market is greatly influenced by the region's diverse culinary traditions and consumption habits. Local preferences for specific types of pasta, such as couscous or fufu, shape the market demand and product offerings. Additionally, strict regulations on wheat imports in some countries, such as Nigeria, have led to the development of domestic production and processing facilities, creating unique supply chain dynamics in the market. These factors contribute to the distinct market landscape of the Pasta Market in Western Africa.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economies and favorable fiscal policies are experiencing higher demand for pasta products, as consumers have greater purchasing power and are more likely to incorporate pasta into their diets. Furthermore, the rise in health consciousness and the increasing prevalence of chronic diseases in Western Africa are driving the demand for healthier pasta options, such as whole wheat and gluten-free varieties. This trend is expected to continue as the region experiences economic growth and an aging population, leading to a higher demand for nutritious and convenient food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.