Bread & Cereal Products - Kenya | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$8.20bn in 2024. The market is expected to grow annually by 9.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$146.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 3.38bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.4% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 50.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Kenya is experiencing moderate growth due to factors such as increasing demand for convenience, health consciousness, and the availability of online shopping options. However, the market is facing challenges such as low disposable income and competition from traditional food options. Overall, the market's growth rate is subdued, hindered by factors like price sensitivity and changing consumer preferences.

Customer preferences: With the rising health consciousness among Kenyan consumers, there has been a noticeable shift towards healthier and more nutritious options in the Bread & Cereal Products Market. This trend is driven by a growing awareness of the importance of a balanced diet and the health benefits of incorporating whole grains and natural ingredients in daily meals. As a result, there has been an increase in demand for products such as whole-grain bread, gluten-free options, and organic cereals. This trend is also influenced by the growing middle-class population and their willingness to pay a premium for healthier food choices.

Trends in the market: In Kenya, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more convenient options. There is a rise in demand for gluten-free and organic products, as well as an increase in the availability of ready-to-eat cereals and breakfast bars. This trend is significant as it reflects a growing health-conscious consumer base and presents opportunities for industry stakeholders to tap into this market segment. Additionally, the rise of e-commerce platforms and online grocery shopping in Kenya is likely to further drive the growth of the Bread & Cereal Products Market in the coming years.

Local special circumstances: In Kenya, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural sector, with a large portion of the population relying on farming for their livelihood. This has led to a strong emphasis on locally grown grains and cereals, such as maize and sorghum, which are used in traditional Kenyan dishes. Additionally, cultural preferences for freshly baked goods have created a thriving market for small-scale bakeries, making bread and other cereal products easily accessible to consumers. However, strict regulations on imported grains and cereals can limit the variety of products available, creating a unique market dynamic compared to other countries.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Kenya is impacted by several macroeconomic factors such as the country's economic growth, government policies and regulations, and global economic trends. Kenya's growing economy and rising disposable income are driving the demand for convenient and affordable food options, including bread and cereal products. The country's favorable regulatory environment for food products and investments in agriculture and food processing industries also contribute to market growth. Additionally, the increasing urbanization and changing dietary preferences towards healthier food options are influencing the demand for bread and cereal products in Kenya.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.