Baby Milk & Infant Formula - Kenya

Kenya

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$37.72m in 2024. The market is expected to grow annually by 5.95% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.67 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.46m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Kenya Baby Milk & Infant Formula Market, part of the larger Baby Food Market, is experiencing minimal growth due to factors such as low birth rates and limited purchasing power. Despite this, increasing health awareness and convenience of online services are driving some growth.

Customer preferences: The Baby Milk & Infant Formula Market in Kenya has witnessed a rise in demand for organic and natural products, as parents become more health-conscious and seek healthier options for their babies. This trend is influenced by cultural beliefs and practices, as well as a growing awareness of the benefits of natural food sources. Additionally, there is a shift towards online shopping for baby food products, driven by convenience and safety concerns amid the ongoing pandemic.

Trends in the market: In Kenya, the Baby Milk and Infant Formula Market of the Baby Food Market within The Food market is seeing a significant increase in demand for organic and natural products. This trend is driven by consumer concerns over the safety and quality of conventional baby food products. As a result, more companies are introducing organic and natural options to cater to this demand. This trend is expected to continue, as consumers become more health-conscious and prioritize organic and natural products for their infants. This provides opportunities for industry stakeholders to tap into this growing market segment and develop innovative products to meet consumer needs. It also presents challenges for companies to navigate the strict regulations and certifications required for organic and natural products.

Local special circumstances: In Kenya, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the country's high birth rate and the government's efforts to promote breastfeeding. Due to cultural beliefs and traditions, many Kenyan mothers prefer to breastfeed their infants, leading to lower demand for infant formula. Additionally, the country's hot and humid climate poses challenges for formula storage and distribution. These factors contribute to the unique dynamics of the baby milk market in Kenya.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The growth of this market is influenced by the overall economic climate of the country, as well as government policies and investment in the food industry. Countries with stable economies and favorable fiscal policies are expected to experience higher market growth compared to those with economic challenges and restrictive policies. Moreover, the rising population and increasing disposable income in developing countries are driving the demand for baby milk and infant formula, leading to market growth in these regions. Additionally, the growing awareness about the benefits of breast milk substitutes and the changing lifestyle of modern parents are also contributing to the expansion of the Baby Milk & Infant Formula Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.