Other Sauces - Kenya | Statista Market Forecast

Revenue in the Other Sauces market amounts to US$565.60m in 2024. The market is expected to grow annually by 9.45% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$38bn in 2024).
In relation to total population figures, per person revenues of US$10.06 are generated in 2024.
In the Other Sauces market, volume is expected to amount to 154.60m kg by 2029. The Other Sauces market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Other Sauces market is expected to amount to 2.3kg in 2024.

Definition:

The Other Sauces market covers different types of sauces, excluding ketchup, that are used to improve the flavor, texture, and appearance of a dish. Examples include mustard, mayonnaise, soy sauce, BBQ sauce, and other emulsified sauces as well as products for preparing sauces, i.e., gravy granules and bouillon cubes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Soya sauce
Mayonnaise
Mustard
Pre-mixed sauces, hot sauce
Seasoning sauce, Worcestershire sauce
Barbecue sauce, teriyaki sauce
Hoisin sauce, oyster sauce, fish sauce, peanut sauce
Chili sauce, pesto sauce, sriracha sauce, remoulade sauce, ponzu sauce

Tomato ketchup
Tomato sauces
Out-of-home consumption

The Other Sauces Market in Kenya is facing subdued growth due to various factors such as limited consumer awareness and lower adoption of digital technologies. Nonetheless, the convenience of online services and increasing health consciousness are expected to drive growth in the future.

Customer preferences: In Kenya, there has been a growing trend towards healthier eating habits, leading to a rise in demand for organic and natural sauces. This is driven by an increasing awareness of the benefits of using locally-sourced, fresh ingredients. Additionally, there has been a shift towards more international flavors and fusion cuisine, which has sparked interest in exotic sauces and spices. This trend is also influenced by the growing middle class and their desire for more diverse and sophisticated dining experiences.

Trends in the market: In Kenya, there is a growing trend of incorporating locally sourced ingredients in sauces, such as using traditional herbs and spices to create unique flavors. This trend is driven by consumers' increasing demand for authentic and healthy food options. Additionally, there is a rise in the popularity of plant-based and vegan sauces, as more people are adopting these dietary preferences. These trends have significant implications for industry stakeholders, as it presents opportunities for innovation and differentiation in the market. Companies can also capitalize on this trend by promoting sustainable and ethical sourcing practices, which can appeal to socially conscious consumers.

Local special circumstances: In Kenya, the Other Sauces Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's diverse cuisine and cultural preferences. The market is dominated by local, traditional sauces made from ingredients like coconut, chili peppers, and coriander. Additionally, Kenya's strict regulations on imported food products create a barrier for international brands, allowing for the growth of local producers and unique flavor profiles. The market is also impacted by Kenya's growing tourism industry, with demand for authentic Kenyan sauces from visitors.

Underlying macroeconomic factors: The Other Sauces Market of the Sauces & Spices Market within The Food market is impacted by macroeconomic factors such as consumer spending power, trade policies, and economic stability. Countries with strong economic growth and stable trade policies are likely to see higher demand for other sauces, as consumers have more disposable income to spend on food products. On the other hand, regions with economic uncertainty or restrictive trade policies may experience slower market growth due to reduced consumer spending and limited access to international markets. Additionally, changing consumer preferences and growing interest in exotic and international cuisines are driving the demand for other sauces, leading to market growth in countries with diverse food cultures and an openness to trying new flavors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.