Spreads & Sweeteners - Kenya

Kenya

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$868.20m in 2024. The market is expected to grow annually by 8.68% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$15.45 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 258.60m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 4.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Kenya for Spreads & Sweeteners is seeing modest growth, influenced by factors such as changing consumer preferences, increased health consciousness, and the convenience of online options. However, the market's growth rate is limited due to challenges in sourcing high-quality ingredients and competition from traditional sweeteners.

Customer preferences: As consumers become more health-conscious, there has been a noticeable trend towards natural and organic spreads and sweeteners in Kenya. This has been driven by an increased focus on healthy eating and a growing awareness of the harmful effects of artificial ingredients. Additionally, with the rise of vegan and plant-based diets, there has been a growing demand for plant-based sweeteners such as agave and coconut sugar. This shift towards natural and organic options is also influenced by cultural preferences for traditional ingredients and a preference for locally sourced products.

Trends in the market: In Kenya, the Spreads & Sweeteners Market is experiencing a shift towards healthier options, with an increasing demand for natural and organic products. This trend is expected to continue, driven by consumers' growing awareness and preference for healthier food choices. Additionally, there is a rise in online purchases of food products, as e-commerce platforms gain popularity in the country. This presents opportunities for industry players to expand their online presence and cater to the changing consumer preferences. However, there is also a potential threat of increased competition and price pressure in the market. Overall, the trend towards healthier and online food options in Kenya presents both challenges and opportunities for industry stakeholders.

Local special circumstances: In Kenya, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's large agricultural sector and its diverse range of locally grown crops. This has led to a wide variety of unique and traditional spreads and sweeteners that cater to the local taste preferences. Additionally, Kenya's growing tourism industry has also played a role in driving demand for these products, as tourists seek out authentic Kenyan food experiences. The country's regulatory environment also plays a significant role, with strict food safety standards and labeling requirements shaping the market dynamics.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Kenya is heavily impacted by macroeconomic factors such as the country's economic stability, global economic trends, fiscal policies, and other relevant financial indicators. Kenya's stable economic growth and increasing disposable income have led to a rise in consumer spending on food products, including spreads and sweeteners. Furthermore, the country's growing population and changing consumer preferences towards healthier food options are driving the demand for natural and low-calorie sweeteners. On the other hand, the fluctuating prices of raw materials and the impact of trade policies on imports and exports may affect the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.