Milk - Kenya | Statista Market Forecast

Revenue in the Milk market amounts to US$1.59bn in 2024. The market is expected to grow annually by 7.62% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$28.30 are generated in 2024.
In the Milk market, volume is expected to amount to 1.04bn kg by 2029. The Milk market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Milk market is expected to amount to 16.5kg in 2024.

Definition:

Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular fresh milk
Full-fat milk, reduced-fat milk, low-fat milk, skimmed milk, semi-skimmed milk
Regular pasteurized milk, ultra-pasteurized (UHT) milk, raw milk
Flavored milk, barista milk
Lactose-free milk

Preserved and powdered milk
Yogurt drinks
Non-dairy milk substitutes
Out-of-home consumption

The Milk Market in the Dairy Products & Eggs Market of The Food market in Kenya has shown minimal growth, affected by factors such as changing consumer preferences and production challenges. Despite this, the market is still driven by the convenience and nutritional benefits of milk consumption.

Customer preferences: Consumers in Kenya are increasingly shifting towards organic and locally sourced milk products, driven by a growing interest in sustainable and healthy food options. The trend is also influenced by cultural traditions of consuming fresh and natural dairy products. Additionally, the rising demand for lactose-free and plant-based milk alternatives reflects a growing awareness of dietary restrictions and preferences among the population. These preferences are likely to continue shaping the milk market in Kenya, with potential for further growth in the organic and alternative milk segments.

Trends in the market: In Kenya, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and locally-sourced dairy products. This trend is driven by consumer demand for healthier and more sustainable options. Additionally, there is a growing interest in plant-based milk alternatives, such as soy and almond milk. These trends are expected to continue in the future, as consumers become more conscious of their food choices. For industry stakeholders, this presents an opportunity to diversify their product offerings and cater to changing consumer preferences. However, it also poses a challenge in terms of supply chain management and product differentiation. As the market becomes more competitive, it will be crucial for stakeholders to adapt and innovate in order to stay relevant.

Local special circumstances: In Kenya, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's climate and geography. The abundance of fertile land and favorable weather conditions allow for the production of high-quality milk, making it a key player in the regional market. Additionally, the Kenyan government's efforts to support and regulate the dairy sector have contributed to its growth. Cultural factors, such as the strong tradition of consuming dairy products, also play a significant role in shaping the market dynamics, making it a lucrative market for dairy producers and distributors.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Kenya is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Kenya's economy has experienced steady growth in recent years, with a strong focus on agriculture and an increasing demand for dairy products. This has resulted in favorable market conditions for the Milk Market, as the country's economic stability and growing middle class have led to a higher demand for dairy products. Additionally, the government's investment in modernizing the dairy industry and improving infrastructure has also contributed to the market's growth. However, challenges such as fluctuations in global milk prices and the high cost of production remain key macroeconomic factors that influence the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.