Convenience Food - Kenya

Kenya

Revenue in the Convenience Food market amounts to US$2.93bn in 2024. The market is expected to grow annually by 9.20% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$52.10 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 545.10m kg by 2029. The Convenience Food market is expected to show a volume growth of 4.9% in 2025.
The average volume per person in the Convenience Food market is expected to amount to 8.1kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

Market

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Analyst Opinion

The Convenience Food Market in Kenya has been experiencing subdued growth, influenced by factors such as limited availability of ready-to-eat meals and soups, lower consumer awareness, and lack of convenience in accessing these products. However, with increasing urbanization and busy lifestyles, there is potential for growth in this market.

Customer preferences: As urbanization and busy lifestyles continue to shape consumer behavior in Kenya, there has been a growing demand for convenience food options. This trend is driven by the need for quick and easy meal solutions, especially among working professionals and students. Additionally, the influence of Western eating habits and the rise of fast food chains have also contributed to the popularity of convenience foods in the country. As a result, there has been an increase in the availability and variety of ready-to-eat and ready-to-cook options in the market, catering to the evolving preferences of consumers.

Trends in the market: In Kenya, the Convenience Food Market is experiencing a significant increase in demand for ready-to-eat meals, driven by the growing urban population and changing consumer lifestyles. This trend is expected to continue as more consumers seek convenient and time-saving food options. Additionally, there is a rising demand for healthy and organic convenience food products, indicating a shift towards healthier eating habits. These trends present opportunities for industry stakeholders to innovate and cater to the evolving needs of consumers in the Convenience Food Market.

Local special circumstances: In Kenya, the Convenience Food market is thriving due to the country's rapid urbanization and the growing demand for quick and easy meals. The convenience of ready-to-eat meals and snacks has become increasingly popular among busy working professionals and students. Additionally, Kenya's diverse cultural influences have led to a wide variety of convenience food options, such as chapati wraps and samosas. The government's regulatory efforts to improve food safety and hygiene standards have also had a significant impact on the market's growth.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Kenya is greatly impacted by macroeconomic factors such as consumer income levels, changes in lifestyle and eating habits, and government policies on food safety and labeling. With the growing middle-class population and increasing urbanization, there has been a rise in demand for convenient and ready-to-eat food options. Moreover, favorable government initiatives promoting foreign investment and trade agreements have also contributed to the growth of the market. However, challenges such as inflation, currency fluctuations, and supply chain disruptions can hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.