Eggs - Kenya | Statista Market Forecast

The Eggs market in Kenya is experiencing subdued growth due to various factors such as fluctuating demand, production challenges, and increasing competition. Despite this, the market is expected to grow in the coming years, driven by the growing popularity of online egg purchases and consumer health awareness.

Customer preferences: Consumers in Kenya are showing a growing interest in organic and free-range eggs, driven by concerns over food safety and animal welfare. This trend is particularly noticeable among younger, more health-conscious consumers who are willing to pay a premium for ethically-sourced products. Additionally, the rise of e-commerce platforms and the convenience they offer has made it easier for consumers to access a wider variety of egg options, including specialty and imported eggs. As such, the demand for locally-produced eggs is expected to face stiff competition in the coming years.

Trends in the market: In Kenya, the Eggs Market of the Dairy Products & Eggs Market within The Food market is experiencing a significant growth in demand for organic and free-range eggs. Consumers are becoming more health-conscious and are willing to pay a premium for higher quality eggs. This trend is expected to continue as concerns about the use of antibiotics and hormones in egg production rise. Additionally, there is a growing trend towards ethical and sustainable egg production methods, which is driving the adoption of cage-free and pasture-raised eggs. These trends present opportunities for industry stakeholders to cater to the shifting consumer preferences and differentiate themselves in the market.

Local special circumstances: In Kenya, the Eggs Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's agricultural and livestock sector. The favorable climate and abundance of natural resources make Kenya a major producer of eggs. Additionally, cultural preferences for protein-rich diets and the government's support for the poultry industry have further fueled the growth of the Eggs Market. However, the market also faces challenges such as high production costs and limited access to technology and infrastructure, which hinder the development of efficient production and distribution channels.

Underlying macroeconomic factors: The Eggs Market of the Dairy Products & Eggs Market within The Food market in Kenya is affected by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, the demand for eggs is influenced by the purchasing power of consumers, which is affected by the overall economic conditions of the country. Additionally, government policies, such as subsidies and taxes, can impact the production and distribution of eggs, thus affecting the market performance. Moreover, factors such as population growth and urbanization also play a significant role in determining the demand for eggs in Kenya's food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.