Processed & Frozen Fruits - Kenya

Revenue in the Processed & Frozen Fruits market amounts to US$360.90m in 2024. The market is expected to grow annually by 8.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$6.42 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 80.96m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 1.2kg in 2024.

Definition:

The Processed and Frozen Fruits market covers all products made from edible fruits that have been canned, frozen, dehydrated, fermented, or pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Processed fruits
Frozen fruits
Preserved fruits
Compotes and stewed fruits
Dried fruit

Jams and marmelades
Fresh fruits
Nuts
Fruit powder/flour
Fruits-based homogenized preparations as baby food
Trail mixes
Out-of-home consumption

The Processed & Frozen Fruits Market in Kenya is experiencing subdued growth, impacted by factors such as increasing competition, changing consumer preferences, and limited availability of raw materials. Despite this, the market is still expected to grow, driven by the convenience and health benefits offered by these products.

Customer preferences: With the growing awareness of healthy eating and convenience, there has been a rise in demand for processed and frozen fruits in Kenya. This trend is driven by the increasing number of working individuals and busy lifestyles. Moreover, urbanization and western influence have also contributed to the popularity of frozen fruits as a convenient and healthy snack option. Furthermore, the availability of a wide range of frozen fruit options, including exotic fruits, has also attracted consumers.

Trends in the market: In Kenya, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for healthy and convenient food options. This trend is driven by an increasing focus on health and wellness, as well as the growing popularity of convenience foods. As a result, there has been a rise in the availability of frozen and processed fruits, which are perceived as healthier alternatives to traditional snacks. This trend is expected to continue, as consumers become more health-conscious and seek out convenient and nutritious options. This presents opportunities for industry stakeholders to tap into this growing market segment and expand their product offerings. Additionally, the rise of e-commerce and online grocery shopping in Kenya is expected to further boost the demand for processed and frozen fruits, as consumers seek out convenient and contactless ways to purchase their groceries. This trend also presents opportunities for industry stakeholders to adopt digital solutions and optimize their supply chain to meet the changing consumer demands.

Local special circumstances: In Kenya, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's agricultural sector, which accounts for a significant portion of the GDP. The government has implemented policies and initiatives to support the growth of the sector, such as providing subsidies and technical assistance to farmers. Additionally, Kenya's diverse climate allows for the production of a wide range of fruits, leading to a diverse and competitive market. The country's growing middle class and increasing demand for convenient and healthy food options have also contributed to the growth of the Processed & Frozen Fruits Market.

Underlying macroeconomic factors: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily impacted by macroeconomic factors in Kenya. The country's economic health, fiscal policies, and global economic trends all play a significant role in the performance of this market. For instance, Kenya's strong investment in agriculture and food processing industries, along with favorable government policies, has led to a robust growth in the processed and frozen fruits market. Additionally, the increasing demand for healthy and convenient food options, driven by a growing middle-class population, is also contributing to the growth of this market in Kenya. However, challenges such as high production costs and limited infrastructure development in some regions may hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Dried fruit is a typical snack and recipe ingredient used for centuries. The food has beneficial qualities such as its sweet taste and long shelf life. The bulk of the production of dried fruits are dried grapes, commonly known as raisins, and table dates. Table dates and raisins have a supply value of about 4.8 and 2.5 million U.S. dollars respectively. The United States and Turkey supply the most dried fruit and claim 30 percent of the worldwide market for dried fruit production in total.