Oils & Fats - Kenya

Kenya

Highlights

Revenue in the Oils & Fats market amounts to US$1.01bn in 2024. The market is expected to grow annually by 12.05% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$46bn in 2024).
In relation to total population figures, per person revenues of US$18.02 are generated in 2024.
In the Oils & Fats market, volume is expected to amount to 247.50m kg by 2029. The Oils & Fats market is expected to show a volume growth of 7.6% in 2025.0.
The average volume per person in the Oils & Fats market is expected to amount to 3.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Oils & Fats Market in Kenya is experiencing subdued growth, influenced by factors such as fluctuating commodity prices, changing dietary preferences, and increased competition from healthier alternatives, which has led to cautious consumer spending and market dynamics.

Customer preferences: Consumers in Kenya are gravitating towards healthier cooking oils and fats, reflecting a growing awareness of nutrition and wellness. The rise of plant-based diets and the influence of urbanization are prompting shifts towards oils rich in omega-3 and unsaturated fats, such as avocado and sunflower oil. Additionally, younger demographics are increasingly concerned about sustainability and ethical sourcing, leading to a preference for brands that emphasize organic and environmentally friendly practices. These trends indicate a significant transformation in consumer buying behavior within the Oils & Fats Market.

Trends in the market: In Kenya, the Oils & Fats Market is experiencing a notable shift towards healthier options, with consumers increasingly favoring oils that are high in unsaturated fats and omega-3 fatty acids. The demand for products like avocado and sunflower oil is growing, driven by a heightened awareness of nutrition and wellness among the population. Additionally, urbanization is influencing dietary choices, with younger consumers prioritizing sustainability and ethical sourcing. This trend is prompting brands to adopt organic practices and transparent supply chains, signaling a significant transformation that industry stakeholders must navigate to remain competitive.

Local special circumstances: In Kenya, the Oils & Fats Market is uniquely shaped by the country's rich agricultural landscape and diverse culinary traditions. The prevalence of staple foods such as ugali and sukuma wiki influences the demand for specific oils, particularly those that complement local dishes. Additionally, cultural practices emphasize the use of traditional oils, like palm and groundnut oil, which are favored for their flavor. Regulatory frameworks surrounding food safety and labeling are becoming stricter, prompting brands to innovate and meet local health standards while catering to an increasingly health-conscious populace.

Underlying macroeconomic factors: The Oils & Fats Market in Kenya is significantly influenced by macroeconomic factors such as agricultural productivity, global commodity prices, and trade dynamics. Fluctuations in oilseed production due to climate variability directly impact local supply and pricing. Furthermore, global trends in health consciousness are steering demand towards healthier oils, aligning with fiscal policies promoting food security and nutrition. As Kenya seeks to enhance its agricultural exports, favorable trade agreements can bolster market growth, while currency exchange rates affect import costs of oils. Regulatory frameworks aimed at ensuring food safety are also shaping brand strategies within this evolving market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.