Beauty & Personal Care - Kenya
Kenya- In 2024, the Beauty & Personal Care market in Kenya generated a revenue of KES US$2.30bn.
- This market is projected to experience an annual growth rate of 6.21% (CAGR 2024-2029).
- The largest segment within this market is Personal Care, with a market volume of KES US$1.21bn in 2024.
- It is worth noting that in a global context, United States generates the highest revenue in this industry, reaching a total of US$100bn in 2024.
- When considering the population size, the per capita revenue in Kenya's Beauty & Personal Care market amounts to KES US$40.89 in 2024.
- Furthermore, it is expected that online sales will contribute 1.0% of the total revenue in the Beauty & Personal Care market by 2024.
- Kenyan consumers are increasingly embracing natural and organic beauty products, driven by a growing awareness of sustainability and health-consciousness.
- Key regions:
- United States,
- Worldwide,
- India,
- Indonesia,
- Canada
Definition:
The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.
Structure:
The market consists of 5 different segments:
- The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
- The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
- The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
- The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
- The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.
In-Scope
- Decorative cosmetics
- Skin care
- Personal care
- Hair care and styling products
- Perfume and eaux de toilette
Out-Of-Scope
- Professional products & services
- Electronic personal care products (hair dryers, shavers)
