Baby Cereals & Other Dried Baby Food - Kenya

Kenya

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$9.81m in 2024. The market is expected to grow annually by 8.85% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.17 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 1.29m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Kenya is experiencing minimal growth due to factors such as low awareness about the benefits of these products and limited availability in rural areas. Despite this, the market is expected to grow as the country's economy improves and more mothers enter the workforce.

Customer preferences: As more Kenyan parents become aware of the benefits of introducing their babies to solid foods at an earlier age, the demand for baby cereals and other dried baby food has increased. Additionally, the rise in health-consciousness and preference for natural and organic products has led to a shift towards healthier options in the baby food market. This trend is further fueled by the growing middle-class population and changing lifestyles, which place a higher value on convenience and nutrition for their little ones.

Trends in the market: In Kenya, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by the growing awareness and preference for healthier and cleaner food options among parents. As a result, industry players are investing in developing and promoting organic and natural baby food products. This trend is expected to continue, with potential implications for stakeholders such as increased competition and the need for product differentiation and innovation.

Local special circumstances: In Kenya, the Baby Cereals & Other Dried Baby Food Market is heavily influenced by the country's agricultural sector and the prevalence of traditional weaning practices. Additionally, government regulations and policies aimed at improving nutrition for infants and young children have played a significant role in shaping the market. The market also faces unique challenges, such as limited access to clean water and sanitation, which impact the types of products and packaging used. Furthermore, cultural beliefs and preferences, particularly around breastfeeding and homemade baby food, continue to shape purchasing decisions for families.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market within the Baby Food Market of The Food market in Kenya is impacted by various macroeconomic factors. These include global economic trends, the national economic health of Kenya, fiscal policies, and other financial indicators. Kenya's growing economy and increasing disposable income are driving the demand for baby food products, including cereals and dried foods. Additionally, favorable government policies and investments in the healthcare sector are supporting the growth of the baby food market in the country. However, challenges such as inflation and currency fluctuations may affect market performance. The increasing urbanization and changing lifestyle patterns in Kenya also play a significant role in shaping the demand for baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.