Bread & Cereal Products - Estonia

Revenue in the Bread & Bakery Products market amounts to US$437.90m in 2024. The market is expected to grow annually by 4.87% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$332.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 179.30m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 120.7kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Estonia is experiencing slow growth due to factors such as changing consumer preferences, increasing health consciousness, and competition from alternative breakfast options. Despite this, the market is expected to see moderate growth in the coming years due to the convenience and affordability of these products.

Customer preferences: As health and wellness become a top priority for consumers in Estonia, there has been a growing demand for healthier and more nutritious options in the Bread & Cereal Products Market within The Food market. This has led to an increase in products that cater to specific dietary needs, such as gluten-free, vegan, and organic options. Additionally, there has been a rise in the popularity of alternative grains like quinoa, amaranth, and buckwheat, reflecting a shift towards more diverse and nutrient-dense food choices.

Trends in the market: In Estonia, the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a growing demand for whole grain and gluten-free products. This trend is driven by consumer awareness of the importance of a balanced diet and increasing concerns about food allergies and sensitivities. As a result, food manufacturers are expanding their product lines to cater to these preferences. This trend is expected to continue, with potential implications for industry stakeholders including increased competition and the need for innovation in product development.

Local special circumstances: In Estonia, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong agricultural sector and its focus on sustainable and organic farming practices. This has led to a high demand for locally produced and minimally processed bread and cereal products. Additionally, the country's close proximity to the Nordic countries has also influenced the market, with a growing trend towards healthy and nutritious whole grain products. Furthermore, the government's strict food regulations and consumer preference for natural and additive-free products have shaped the market dynamics, creating opportunities for small-scale producers and artisanal bakeries.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Estonia is influenced by various macroeconomic factors such as overall economic stability, consumer spending power, and government policies. The country's strong economic growth and stable political climate have contributed to the market's positive performance. Additionally, increasing health consciousness and changing dietary preferences have led to a rise in demand for healthier and more diverse bread and cereal products. The government's support for promoting local food production and reducing import dependency has also positively impacted the market. However, fluctuations in global commodity prices and changing trade policies may pose challenges for market players in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.