Fresh Fruits - Estonia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$256.90m in 2024. The market is expected to grow annually by 4.37% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$194.80 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 66.52m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 46.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Estonia within The Food market has been experiencing slow growth, impacted by factors such as a decline in consumer spending, increasing competition from other food categories, and limited availability of locally grown fruits. Despite the negligible growth rate, the market is expected to see some growth in the future due to the rising demand for healthy and natural food options. However, challenges such as changing weather patterns and the high cost of production may continue to hinder the market's growth.

Customer preferences: As the trend towards healthier lifestyles continues to grow, consumers in Estonia are increasingly turning to fresh fruits as a key component of their diets. This shift towards healthier eating habits is driven by a desire for natural, nutrient-rich foods, as well as a growing awareness of the potential health benefits associated with a diet rich in fresh fruits. This has led to a surge in demand for locally grown, organic fruits, as well as a growing interest in exotic and specialty fruits from around the world. Additionally, with a rising focus on sustainability and ethical consumption, consumers are also seeking out fruits that are ethically and sustainably sourced.

Trends in the market: In Estonia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a shift towards more sustainable and organic produce. This trend is driven by rising consumer awareness and demand for healthier and environmentally-friendly options. Additionally, there is a growing preference for locally-sourced fruits, promoting the development of domestic production. This trend is significant for industry stakeholders as it presents opportunities for diversification and differentiation, but also challenges in terms of supply chain management and meeting consumer expectations. The trajectory of this trend is expected to continue, with potential implications for market competitiveness and profitability.

Local special circumstances: In Estonia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's geographical location and climate. With shorter summers and colder winters, the availability and variety of local fruits are limited, leading to a reliance on imported fruits. Additionally, the country's strict regulations on chemical use in agriculture have resulted in a strong demand for organic and locally sourced fruits. This unique combination of factors has shaped the dynamics of the Fresh Fruits Market in Estonia, with a strong focus on quality and sustainability.

Underlying macroeconomic factors: The growth of the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is heavily influenced by macroeconomic factors such as global trade policies, national economic stability, consumer spending habits, and the availability of resources. Countries with stable economies, favorable trade agreements, and a high demand for fresh fruits are experiencing faster market growth compared to those with economic instability and limited access to resources. Additionally, the increasing focus on health and wellness among consumers worldwide is driving the demand for fresh fruits as a healthy snacking option, leading to further market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.