OTC Pharmaceuticals - Estonia | Statista Market Forecast

Revenue in the OTC Pharmaceuticals market amounts to US$117.50m in 2024. The market is expected to grow annually by 5.89% (CAGR 2024-2029).
The market's largest segment is the segment Other OTC Pharmaceuticals with a market volume of US$26.59m in 2024.
In global comparison, most revenue is generated United States (US$41bn in 2024).
In relation to total population figures, per person revenues of US$89.06 are generated in 2024.
In the OTC Pharmaceuticals market, 2.4% of total revenue will be generated through online sales by 2024.

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Natural and synthetic agents
Analgesics (e.g. Asprin, Paracetamol)
Cough & Cold remedies (e.g. Vicks VapoRub)
Vitamins and Minerals
Skin treatment products

Prescription medicines
Homeopathic remedies

The OTC Pharmaceuticals market in Estonia has been experiencing steady growth in recent years. Customer preferences in the OTC Pharmaceuticals market in Estonia are driven by several factors.

Firstly, consumers in Estonia have a strong preference for self-care and self-medication. They often seek out OTC medications to treat common ailments and minor health issues, such as headaches, colds, and allergies. This preference for self-care is influenced by factors such as convenience, cost-effectiveness, and the desire to avoid unnecessary visits to healthcare professionals.

Additionally, consumers in Estonia value the wide range of OTC options available to them, as it allows them to find products that best suit their individual needs and preferences. Trends in the OTC Pharmaceuticals market in Estonia reflect global trends in the industry. One notable trend is the increasing demand for natural and herbal remedies.

Consumers are becoming more conscious of the ingredients in the products they use and are seeking out natural alternatives to traditional pharmaceuticals. This trend is driven by factors such as a growing interest in holistic health and wellness, as well as concerns about potential side effects associated with certain medications. As a result, manufacturers in the OTC Pharmaceuticals market in Estonia are expanding their product offerings to include more natural and herbal options.

Another trend in the OTC Pharmaceuticals market in Estonia is the growing popularity of online retail. With the increasing availability of internet access and the convenience of online shopping, more consumers are turning to online platforms to purchase OTC medications. This trend is driven by factors such as competitive pricing, a wider selection of products, and the ability to conveniently compare different brands and prices.

As a result, both local and international retailers are investing in their online presence to cater to the changing preferences of consumers in Estonia. Local special circumstances in Estonia also play a role in the development of the OTC Pharmaceuticals market. The country has a well-developed healthcare system, with a high level of access to healthcare professionals and pharmacies.

This creates a supportive environment for the OTC Pharmaceuticals market, as consumers have easy access to information and guidance when purchasing OTC medications. Additionally, Estonia has a high level of digitalization and technological advancement, which further facilitates the growth of online retail in the OTC Pharmaceuticals market. Underlying macroeconomic factors also contribute to the development of the OTC Pharmaceuticals market in Estonia.

The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This allows consumers to allocate a larger portion of their budget towards healthcare and wellness products, including OTC medications. Furthermore, Estonia has a well-educated population with a high level of health literacy, which drives demand for OTC medications as consumers are more aware of their healthcare needs and treatment options.

In conclusion, the OTC Pharmaceuticals market in Estonia is developing in response to customer preferences for self-care and convenience, as well as global trends such as the demand for natural remedies and the rise of online retail. Local special circumstances, such as a well-developed healthcare system and high digitalization, further support the growth of the market. Underlying macroeconomic factors, including economic growth and a well-educated population, also contribute to the development of the OTC Pharmaceuticals market in Estonia.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global pharmaceutical industry has experienced significant growth during the past two decades, with revenues totaling around 1.6 trillion U.S. dollars in 2023. With growth like that, the industry's size is now comparable to the gross domestic products (GDPs) of countries like Spain, Mexico, or Australia.