Definition:
The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.
Structure:
The market is divided into seven different segments:
Additional Information:
The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Notes: Data is shown using current exchange rates. The applied current exchange rates are displayed in the Key Market Indicators below.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Company Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
The DIY & Hardware Store market in Estonia has seen a steady growth rate, influenced by factors such as increasing consumer interest in home improvement, availability of a wide range of products and convenience of online shopping. This growth is expected to continue as the sub-markets of Floor Covering, Paint, Wallpaper & Supplies, Tools & Machines, Hardware & Building Materials, Lawn & Garden, Heating & Cooling and Bathroom Hardware all contribute to the overall market growth. The market shows potential for further growth due to the country's stable economy and rising demand for home renovation and maintenance.
Customer preferences: In Estonia, the DIY & Hardware Store Market has witnessed a growing demand for eco-friendly and sustainable products, as consumers become more environmentally conscious. Additionally, there is an increasing preference for locally sourced and artisanal products, reflecting a desire to support small businesses and promote community development. This trend is also driven by a cultural emphasis on simplicity and self-sufficiency, as well as a rise in DIY and home improvement projects. As a result, retailers are now focusing on offering a diverse range of eco-friendly and locally made products to meet the evolving consumer preferences.
Trends in the market: In Estonia, the DIY & Hardware Store Market has seen an increase in demand for sustainable and eco-friendly products as more consumers prioritize environmental consciousness. This trend is expected to continue as the government encourages green initiatives and sustainable practices. Additionally, there is a growing demand for online shopping, with more stores offering e-commerce options. This trend is likely to continue, with the convenience and safety of online shopping driving its popularity. These trends have significant implications for industry stakeholders, as they must adapt to meet consumer demands and stay relevant in a competitive market. It also presents an opportunity for retailers to expand their online presence and cater to the growing demand for sustainable products.
Local special circumstances: In Estonia, the DIY & Hardware Store Market is heavily influenced by the country's geographical location and climate. With harsh winters, there is a high demand for winterization and home improvement products. Additionally, the country's strong DIY culture also plays a significant role in driving market growth, with a preference for self-sufficiency and a "do-it-yourself" attitude. Furthermore, the government's focus on environmental sustainability has led to an increased demand for eco-friendly and energy-efficient products, shaping the offerings in the market.
Underlying macroeconomic factors: The DIY & Hardware Store Market market in Estonia is greatly affected by macroeconomic factors such as global economic trends, the country's economic health, fiscal policies, and other financial indicators. The performance of the market is heavily influenced by the overall economic stability of the country, as well as its ability to attract foreign investments and maintain a strong local currency. National policies, such as tax incentives and government subsidies, can also greatly impact the growth of the DIY & Hardware Store Market in Estonia. Furthermore, market performance is closely tied to the overall consumer confidence and spending patterns in the country, making it highly susceptible to changes in disposable income and economic conditions.
Data coverage:
Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights