Bread - Estonia

  • Estonia
  • Revenue in the Bread market amounts to US$253.70m in 2024. The market is expected to grow annually by 5.69% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$186.50 are generated in 2024.
  • In the Bread market, volume is expected to amount to 127.20m kg by 2029. The Bread market is expected to show a volume growth of 3.2% in 2025.
  • The average volume per person in the Bread market is expected to amount to 80.6kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

 
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Analyst Opinion

The Bread Market in Estonia has seen slow growth due to factors like low consumer awareness and limited adoption of digital technologies. However, with increasing health consciousness and convenient online services, the market is expected to grow in the coming years.

Customer preferences:
Consumers in Estonia are increasingly demanding healthier and more sustainable options in the Bread Market of the Bread & Cereal Products Market within The Food market. This is driven by the growing awareness of the impact of food on both personal health and the environment. As a result, there has been a rise in the consumption of organic and whole grain breads, as well as an interest in locally sourced ingredients and sustainable production methods. Additionally, there is a growing trend towards gluten-free and vegan bread options, catering to the diverse dietary preferences of consumers.

Trends in the market:
In Estonia, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by consumer demand for organic and locally sourced bread products, as well as an increased focus on reducing food waste. As a result, bakeries are incorporating more whole grains and ancient grains into their recipes, and implementing eco-friendly packaging solutions. This trend is expected to continue, as consumers become more health-conscious and environmentally aware. Industry stakeholders should consider adapting to these changes in order to stay competitive in the market.

Local special circumstances:
In Estonia, the Bread Market within the Bread & Cereal Products Market is heavily influenced by the country's long-standing tradition of bread-making. With a rich history of artisanal breads and unique regional specialties, the market is driven by consumer demand for high-quality, locally-sourced products. Additionally, strict regulations on food labeling and ingredients ensure that consumers can trust the authenticity of the bread they purchase. This emphasis on traditional and authentic products sets the Estonian Bread Market apart from other markets and shapes consumer preferences.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Estonia is influenced by various macroeconomic factors. The country's economic health and stability, as well as global economic trends, play a crucial role in shaping the market's performance. Fiscal policies, such as tax rates and government subsidies, also impact the demand and supply of bread products. Furthermore, consumer purchasing power, inflation rates, and exchange rates can affect the pricing and availability of bread, ultimately influencing market growth. Additionally, the growing health consciousness among consumers and increasing demand for healthier and more sustainable food options are also driving the demand for bread products in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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