Spreads - Estonia | Statista Market Forecast

Revenue in the Spreads market amounts to US$23.04m in 2024. The market is expected to grow annually by 3.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$17.47 are generated in 2024.
In the Spreads market, volume is expected to amount to 3.63m kg by 2029. The Spreads market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 2.6kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads & Sweeteners Market in Estonia is experiencing minimal growth, affected by factors such as fluctuating consumer preferences, increasing competition among sub-markets, and changing regulations. Despite the negligible growth rate, the market is driven by the convenience and health benefits offered by products such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter. The use of digital technologies and rising health awareness among consumers also contribute to the market's growth.

Customer preferences: Consumers in Estonia are becoming more conscious of the ingredients and nutritional value of their food choices, leading to a growing demand for natural and organic spreads and sweeteners. This shift towards healthier options is driven by a rising awareness of the importance of a balanced diet and the impact of food on overall well-being. Additionally, there is a growing trend towards plant-based diets in the country, leading to a preference for spreads and sweeteners made from alternative, non-animal sources.

Trends in the market: In Estonia, there is a growing trend of health-conscious consumers seeking out natural, organic, and sugar-free spreads and sweeteners. This trend is driven by the increasing demand for healthier alternatives and the rising awareness of the negative health effects of traditional spreads and sweeteners. Industry stakeholders are responding by introducing new products that cater to this demand, such as spreads made with natural ingredients and sweeteners like stevia. As this trend continues to gain momentum, it could potentially lead to a shift in consumer preferences and impact the market share of traditional spreads and sweeteners. Moreover, it presents opportunities for innovation and expansion for companies operating in this market.

Local special circumstances: In Estonia, the Spreads market is heavily influenced by the country's strong dairy industry and the use of traditional ingredients such as honey and berries. This is due to the country's geographical location and rich culinary heritage. Additionally, the government's strict regulations on food safety and quality control have helped to maintain a high standard for spreads and sweeteners in the market. These factors have contributed to the popularity of locally sourced and organic products, driving growth in the Spreads & Sweeteners market.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in Estonia is heavily influenced by macroeconomic factors such as consumer spending, population demographics, and economic growth. The country's strong economic performance, favorable business environment, and increasing disposable income have contributed to the rising demand for spreads and sweeteners. Additionally, growing health consciousness and changing dietary patterns have also propelled the market growth, as consumers seek healthier and more convenient options. Furthermore, government initiatives promoting domestic production and exports have also boosted the market, creating opportunities for local producers to expand their businesses.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.