Alcoholic Drinks - Estonia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$871.7m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$436.9m in 2024.
Revenue, combined amounts to US$1.3bn in 2024.
The revenue, at home is expected to grow annually by 1.89% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$660.90 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 150.8m L by 2024.
Volume, out-of-home is expected to amount to 16.9m L in 2024.
Volume, combined is expected to amount to 167.8m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.6% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 114.30L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Estonia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Alcoholic Drinks market in Estonia have been shifting towards premium and craft products. Consumers are increasingly seeking unique and high-quality alcoholic beverages, such as craft beers and artisanal spirits. This trend is driven by a growing interest in local and authentic products, as well as a desire for more sophisticated and diverse drinking experiences. Additionally, health-conscious consumers are opting for low-alcohol or alcohol-free alternatives, reflecting a broader global trend towards moderation and wellness. Trends in the market include the rise of e-commerce and online sales channels. With the increasing popularity of online shopping, more consumers are purchasing alcoholic beverages online, which offers convenience and a wide range of products to choose from. This trend is further accelerated by the COVID-19 pandemic, as consumers are turning to online platforms for their shopping needs. The growth of e-commerce has also opened up opportunities for smaller, niche brands to reach a wider audience and compete with larger, established players in the market. Local special circumstances in Estonia, such as its strong tradition of alcohol production and consumption, have contributed to the development of the Alcoholic Drinks market. Estonia has a rich history of producing and consuming alcoholic beverages, including traditional spirits like vodka and liqueurs. This cultural heritage has created a demand for local products, as well as a thriving craft brewing and distilling scene. Additionally, Estonia's geographical location and proximity to other European countries have facilitated the import and export of alcoholic beverages, further diversifying the market and offering consumers a wide range of choices. Underlying macroeconomic factors, such as increasing disposable incomes and a growing tourism industry, have also played a role in the development of the Alcoholic Drinks market in Estonia. As the country's economy has grown, consumers have more purchasing power to spend on discretionary items like alcoholic beverages. Moreover, the tourism industry has been booming in recent years, attracting visitors from around the world who are eager to explore Estonia's rich cultural heritage, including its traditional drinks and local specialties. In conclusion, the Alcoholic Drinks market in Estonia is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking premium and craft products, while the rise of e-commerce is reshaping the way alcoholic beverages are purchased. Local traditions, such as Estonia's strong alcohol culture, and macroeconomic factors like increasing disposable incomes and a growing tourism industry, are also driving the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.