Meat - Estonia

  • Estonia
  • Revenue in the Meat market amounts to US$840.90m in 2024. The market is expected to grow annually by 5.33% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$618.00 are generated in 2024.
  • In the Meat market, volume is expected to amount to 97.39m kg by 2029. The Meat market is expected to show a volume growth of 2.9% in 2025.
  • The average volume per person in the Meat market is expected to amount to 63.3kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat market in Estonia is experiencing minimal growth, influenced by factors such as the increasing demand for locally sourced, sustainable meat products, and consumers' growing interest in plant-based meat substitutes. Despite the convenience of online shopping, traditional butcher shops remain popular due to their high-quality, fresh meat options. The processed meat market is also affected by health concerns and a shift towards healthier alternatives.

Customer preferences:
As Estonian consumers become more health-conscious, the demand for organic and sustainable meat products is on the rise. This trend is driven by a growing awareness of the environmental impact of factory farming and a desire for healthier and more ethically sourced food options. In addition, there has been a shift towards plant-based diets, with more consumers choosing to reduce their meat consumption or switch to alternative protein sources. This is influenced by changing lifestyle factors, such as a focus on wellness and ethical considerations, and reflects a wider global trend towards more conscious and mindful eating.

Trends in the market:
In Estonia, there has been a surge in demand for locally sourced and organic meat products, with consumers becoming increasingly conscious of their food choices and the impact on the environment. This trend is expected to continue, as consumers prioritize sustainability and ethical practices in their purchasing decisions. As a result, there is a growing market for small-scale, family-owned meat producers who can provide high-quality, traceable products. This shift towards more sustainable and ethical meat production has significant implications for industry stakeholders, as it requires changes in production methods and supply chain management. It also presents opportunities for niche players to enter the market and cater to the growing demand for sustainable meat options.

Local special circumstances:
In Estonia, the Meat Market within The Food market is heavily influenced by the country's traditional cuisine and cultural preferences. Pork is the most commonly consumed meat, with traditional dishes like blood sausages and smoked meats being popular. Additionally, the country's small size and proximity to neighboring countries also impact the market, with imported meats from Finland and Russia being widely available. The government's strict regulations on food safety and quality also contribute to the unique dynamics of the Meat Market in Estonia.

Underlying macroeconomic factors:
The Meat Market within The Food market in Estonia is greatly influenced by macroeconomic factors such as the country's economic stability, global economic trends, and government policies. The growth of the market is largely dependent on the overall economic health of the country, as well as its fiscal policies and other financial indicators. For instance, a strong and stable economy typically leads to increased consumer spending and higher demand for meat products. On the other hand, economic downturns can result in reduced consumer confidence and lower purchasing power, leading to a decline in market growth. Furthermore, market performance can also be affected by global economic trends, such as fluctuations in exchange rates and trade policies. Therefore, it is important to closely monitor and analyze these factors in order to understand and predict the market's performance in Estonia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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