Baby Food - Estonia | Statista Market Forecast

Revenue in the Baby Food market amounts to US$12.30m in 2024. The market is expected to grow annually by 11.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$9.33 are generated in 2024.
In the Baby Food market, volume is expected to amount to 1.01m kg by 2029. The Baby Food market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.6kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Estonia has seen a minimal growth rate, influenced by factors such as the increasing awareness about the benefits of nutritious baby food, the convenience of online shopping, and the demand for organic and natural products. Despite the slow growth, the market is expected to continue expanding due to the rising birth rate and the introduction of innovative products.

Customer preferences: As the demand for organic and natural products continues to rise, the Baby Food Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by the growing awareness of the benefits of a nutritious diet for babies and the increasing importance of environmental sustainability. Additionally, there is a growing preference for convenient and on-the-go options, as busy parents seek time-saving solutions for feeding their little ones. This has led to an increase in demand for products such as pouches and ready-to-eat meals, which offer convenience without compromising on quality.

Trends in the market: In Estonia, the Baby Food Market within The Food market is experiencing a shift towards organic and natural baby food products. This trend is driven by the increasing demand for healthier and cleaner food options for infants. Additionally, there is a growing preference for convenience and ready-to-eat baby food options, as busy parents seek more time-efficient solutions for feeding their children. These trends are significant for industry stakeholders, as they present opportunities for product innovation and expansion into the organic and convenience segments. However, there may also be challenges in meeting the higher standards and regulations for organic certification and maintaining competitive pricing for convenience products.

Local special circumstances: In Estonia, the Baby Food Market is influenced by the country's small population and high standards for food safety and regulations. This has led to a demand for organic and locally-sourced baby food products. Additionally, the country's Nordic culture values health and wellness, leading to a preference for natural and nutritious options in the baby food market. The market is also impacted by the country's high internet penetration, resulting in the popularity of online shopping for baby food products.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Estonia is heavily influenced by macroeconomic factors such as the country's economic stability, consumer purchasing power, and government policies on food safety and nutrition. Additionally, global trends in health and wellness, increasing awareness about the importance of proper nutrition for infants, and the growing demand for organic and natural baby food products also contribute to the market growth. Furthermore, the country's high per capita income and rising disposable income levels among parents are driving the demand for premium and value-added baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.