Baby Milk & Infant Formula - Estonia

Revenue in the Baby Milk & Infant Formula market amounts to US$4.56m in 2024. The market is expected to grow annually by 7.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$3.46 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 179.60k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Estonia has shown minimal growth due to factors such as declining birth rates and rising consumer preference for breastfeeding. The convenience of online shopping and increasing health awareness have also impacted the market's growth rate.

Customer preferences: The Baby Milk & Infant Formula Market in Estonia is experiencing a shift towards organic and natural options, as consumers become more health-conscious and seek out products with minimal processing. Additionally, there is a growing demand for products that cater to specific dietary needs, such as lactose-free or gluten-free options. This trend is fueled by the increasing awareness of food allergies and intolerances, as well as the desire for a healthier and more sustainable lifestyle.

Trends in the market: In Estonia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural products. This trend is driven by consumer awareness of the potential health benefits of these products for infants. Additionally, there is a growing preference for products with specific ingredients, such as probiotics and prebiotics. This trend is expected to continue in the future, as parents become more conscious of the ingredients in their baby's food. Industry stakeholders should focus on developing and promoting these types of products to meet the evolving demands of consumers.

Local special circumstances: In Estonia, the Baby Milk & Infant Formula Market within The Food market is heavily influenced by the country's small population and high levels of disposable income. This results in a higher demand for premium and organic products, as well as a preference for locally sourced ingredients. Additionally, the country's strict regulations on food labeling and safety contribute to the market's focus on high-quality and safe products. The cold climate also leads to a higher demand for fortified products, such as those containing vitamin D.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with strong economic growth and stable fiscal policies tend to see higher demand for baby milk and infant formula products due to higher consumer spending power. On the other hand, countries facing economic challenges may experience slower market growth as consumers reduce their spending on non-essential items. Additionally, government regulations and policies related to the production, distribution, and marketing of baby milk and infant formula can also impact market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.