Rice - Estonia

  • Estonia
  • Revenue in the Rice market amounts to US$11.18m in 2024. The market is expected to grow annually by 4.33% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$149,900m in 2024).
  • In relation to total population figures, per person revenues of US$8.22 are generated in 2024.
  • In the Rice market, volume is expected to amount to 4.41m kg by 2029. The Rice market is expected to show a volume growth of 1.9% in 2025.
  • The average volume per person in the Rice market is expected to amount to 3.0kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

 
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Analyst Opinion

The Rice Market in Estonia has shown negligible growth in recent years, due to factors such as declining consumption of bread and cereal products and a shift towards healthier food options. However, the convenience of online shopping and an increase in health awareness could potentially drive growth in the future.

Customer preferences:
Consumers in Estonia are increasingly opting for healthier and more sustainable food options, leading to a rise in demand for organic and locally-sourced rice. This trend is driven by growing awareness of the environmental impact of food production and a desire for healthier lifestyles. Additionally, the popularity of rice dishes in Estonian cuisine has also contributed to the growth of the rice market. This shift towards healthier and more sustainable food choices is expected to continue in the coming years.

Trends in the market:
In Estonia, the Rice Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more sustainable products. This trend is driven by increasing consumer awareness and demand for products that are organic, gluten-free, and locally sourced. As a result, there has been a rise in the availability of these products in grocery stores and online platforms. This trajectory is significant as it reflects a growing interest in health and sustainability among Estonian consumers. Industry stakeholders should take note of this trend and adapt their product offerings to meet the changing demands of the market. Additionally, there may be potential implications for the supply chain and pricing strategies as these new products may require different sourcing and production methods.

Local special circumstances:
In Estonia, the Rice Market of the Bread & Cereal Products Market within The Food market is influenced by the country's unique geographical location and cultural preferences. As a small Baltic state with limited agricultural land, Estonia relies heavily on imports for its rice supply. Additionally, the country's preference for locally-grown and organic food products has resulted in a niche market for specialty rice varieties. This has also been driven by Estonia's strict food safety regulations, which prioritize the use of natural and sustainable production methods.

Underlying macroeconomic factors:
The growth of the Rice Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as trade policies, consumer purchasing power, and government support for agricultural production. In Estonia, the market is also impacted by global economic trends and national economic health, as fluctuations in international trade and domestic economic conditions can affect demand and supply dynamics. Fiscal policies, such as subsidies and tariffs, also play a role in shaping the market, as they can impact the cost of production and the price of rice for consumers. Furthermore, other financial indicators, such as inflation rates and currency exchange rates, can also influence market performance by affecting the purchasing power of consumers and the cost of imported goods.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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