Breakfast Cereals - Americas

Americas

Highlights

Revenue in the Breakfast Cereals market amounts to US$31.87bn in 2024. The market is expected to grow annually by 3.31% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$31.34 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 4.97bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in the Americas is experiencing slow growth, influenced by factors such as changing consumer preferences, increasing health concerns, and the convenience of online shopping. Despite this negligible growth, the market is expected to continue expanding due to the rising demand for healthier breakfast options.

Customer preferences: Consumers in the Breakfast Cereals Market are gravitating towards healthier options, with a growing demand for plant-based and organic cereals. This is driven by the increasing emphasis on health and wellness, as well as the rise of plant-based diets. Additionally, the convenience and portability of breakfast cereals make them a popular choice among busy individuals looking for a quick and nutritious breakfast option. This trend is expected to continue as more consumers prioritize health and convenience in their food choices.

Trends in the market: In the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market, there is a growing trend towards healthier options and convenience. This includes an increase in demand for gluten-free and organic cereals, as well as single-serving packages for on-the-go consumption. This trend is driven by the rising health-consciousness among consumers and the demand for convenient breakfast options in the busy American lifestyle. Industry stakeholders are responding by expanding their product offerings and investing in marketing strategies to promote the health benefits of their products. This trend is likely to continue, as consumers prioritize health and convenience in their food choices.

Local special circumstances: In the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market, unique local factors such as the increasing health-consciousness among consumers and the growing trend of on-the-go breakfast options have led to the popularity of breakfast cereals in the Americas. In North America, the market is driven by the high demand for gluten-free and organic breakfast cereals, while in South America, the market is fueled by the rising preference for traditional and regional breakfast options. Additionally, government regulations promoting fortification and labeling of breakfast cereals have also impacted the market dynamics in the region.

Underlying macroeconomic factors: The Breakfast Cereals Market in the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending, economic growth, and government policies. Countries with strong economic growth and high levels of consumer spending tend to have a higher demand for breakfast cereals, as consumers have more disposable income to spend on convenience foods. Additionally, government policies that promote healthy eating and nutrition can also influence market performance, as they may encourage consumers to choose healthier breakfast options such as cereal. On the other hand, economic downturns and weak consumer spending can have a negative impact on the market, as consumers may opt for cheaper breakfast options or cut back on their overall food expenditure.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.