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  4. Bread & Cereal Products

Bread - Laos

Laos
  • Revenue in the Bread market amounts to US$268.30m in 2024. The market is expected to grow annually by 6.25% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$34.67 are generated in 2024.
  • In the Bread market, volume is expected to amount to 140.30m kg by 2029. The Bread market is expected to show a volume growth of 4.4% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 15.7kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread market in Laos has been slowly growing due to factors such as increasing demand for convenience, health consciousness, and the availability of online services. This minimal growth rate can be attributed to challenges such as limited access to technology and traditional food preferences.

Customer preferences:
The Bread Market in Laos has seen a rise in demand for healthier and gluten-free options, reflecting a growing interest in health and wellness. This trend is driven by a shift towards more health-conscious choices, influenced by a younger demographic and increasing disposable incomes. This has led to an increase in the availability of organic and artisanal breads, catering to the evolving preferences and lifestyles of consumers in the market.

Trends in the market:
In Laos, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by growing awareness among consumers about the health and environmental benefits of whole grain and artisanal breads. There is also a rising demand for organic and gluten-free options, as well as an increase in innovative bread products such as sprouted grain breads. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into this growing market segment.

Local special circumstances:
In Laos, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural sector and traditional food culture. The demand for locally-grown grains and bread is high, leading to a strong presence of small, family-owned bakeries. Additionally, government regulations on imported goods have limited the availability of international bread brands, creating a strong market for domestic producers. The unique combination of cultural and regulatory factors has created a stable and thriving bread market in Laos.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Laos is influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. Laos has experienced steady economic growth in recent years, with a GDP growth rate of 6.4% in 2019. This has led to increased consumer spending and a growing middle class, which is driving the demand for bread and cereal products. Government policies such as tax incentives for food production and investment in infrastructure also play a role in shaping the market. However, challenges such as limited access to credit and high inflation rates can hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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